Assignment

MC Tactics

Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.

The paper

· Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined Must include a separate title page with the following:

· Title of paper

· Student’s name

· Course name and number

· Instructor’s name

· Date submitted

· Must use at least two scholarly sources in addition to the course text.

· Must document all sources in APA style as outlined in the

· Must include a separate references page that is formatted according to APA style