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oyo_21-2_rules.pptxFor more than 20 years, Duarte has developed visual stories for the world’s leading corporate brands, thought leadership forums, and an Academy Award-winning documentary.
Now they bring you…
FIVE RULES FOR CREATING GREAT PRESENTATIONS
To view this presentation, first, turn up your volume and second, launch the self-running slide show.
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Turn Up Your Volume
FIRST
Launch Self-Running Slide Show
SECOND
To View This Presentation
To view this presentation, first, turn up your volume and second, launch the self-running slide show.
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Presentations are a powerful communication medium.
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For more than 20 years, Duarte has developed presentations…
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D
…to launch products,
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…align employees,
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…increase company value,
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…and propel
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…global causes.
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RULES
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Along the way we’ve discovered…
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PRESENTATIONS
FOR
CREATING
CHANGING
WORLD
RULES
5
…five simple rules for creating world-changing presentations.
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TREAT
YOUR
AS
AUDIENCE
KING
The first rule is: Treat your audience as king.
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Your audience deserves to be treated like royalty. Design a presentation that meets their needs, not just yours.
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WHAT
YOU
CAN
DO
THEM
FOR
WHY
THEY
YOUR
SHOULD
ADOPT
VIEW
THE
STEPS
FOLLOW
ACTION
THEY
NEED
TO
TO
TAKE
WHAT
YOU
CAN
DO
THEM
FOR
WHY
THEY
YOUR
SHOULD
ADOPT
VIEW
THE
STEPS
FOLLOW
ACTION
THEY
NEED
TO
TO
TAKE
Audiences want to know what you can do for them, why they should adopt your view, and the steps they need to follow to take action.
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Give them those things in a clear, easily understandable way…
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…and you will undoubtedly find favor with the king.
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SPREAD
IDEAS
AND
MOVE
PEOPLE
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The second rule is: Spread ideas and move people.
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BLAH
BLAH
BLAH
BLAH
BLAH
BLAH
BLAH
Your audience didn’t show up to read your 60 page on screen dissertation.
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They’re there to see you. To be inspired by your message…
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…and witness the quality of your thought.
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AN
OTHER
ME
ET
ING
You are not giving your presentation to have another meeting. You are there to covey meaning.
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So, consider including imagery that powerfully illustrates your point.
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Sometimes moving images can inspire in a way that static slides cannot. A slow moving animation creates a sense of nostalgia.
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WHICH
PRODUCT
HAS
IT
ALL?
A sequential build adds a sense of suspense.
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And a thought-provoking video moves your audience in a way that can change not only minds, but hearts.
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HELP
SEE
WHAT
YOU
SAYING
THEM
ARE
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The next rule is: Help them see what you are saying.
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Half of the people in your audience are verbal thinkers and the other half are visual.
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Combining minimal text with meaningful visuals means that you’ll reach everyone.
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Brainstorm graphics that will effectively communicate your message…
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MARCH
FEBRUARY
JANUARY
CANS
RECYCLED
= 1000 CANS
THE
PROCESS
…and replace those words with a picture, chart or diagram. Then apply a consistent treatment to your graphics to give your whole presentation a unified look so that your audience is attracted to, rather than distracted from, your message.
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PRACTICE
DESIGN
NOT
DECORATION
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Rule number 4: Practice design, not decoration.
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As tempting as it is to fill your slides with stuff, often de-decorating is the best policy.
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