Executive Summary

Project Template

BUAD 4020

Attention: Any deviation from this outline will immediately lower the case analysis grade.

Instructions:

1. Pick a company

2. Use at least five resources. Please list them in a bibliography. To answer the questions properly you will probably need more.

3. All charts and matrices are to be put in the body of the paper in the appropriate section.

4. Only a hard copy will be accepted on time, any late submissions will lower the case grade immediately.

I. Executive Summary – this summarizes the ENTIRE paper – the findings, not the process

II. Mission Statement

· Analyze the mission statement of the company – could it be improved? What stakeholders does it address?

III. External Audit

· Industry analysis (Five Forces Model)

· Opportunities and Threats (EFE Matrix)

· Competitive Profile Matrix (CPM) and in depth environmental analysis

· Discuss the implications of your findings on the company

IV. Internal Audit

· Financial analysis (Current ratio, Acid test ratio, Debt/equity ratio, ROI, Inventory turnover, A/R turnover, and any other ratio you feel important to discus – conduct a trend analysis and compare to industry averages and discuss implications of the ratios; no recommendations are to be put in this section, only the implications – USE Research Insight or Reuters.com)

· Strengths and Weaknesses (IFE Matrix)

· Discuss the implications of your findings on the company

V. Strategic Problems

· List in an outline/numeric form the three or four strategic problems for the company. Be concise and to the point. Do not confuse weaknesses with strategic problems.

VI. Strategic Analysis and Choice

· What strategy is the company currently pursuing – give evidence to support your answer

· Discuss the advantages and disadvantages of the current strategy – do you agree with the actions – why or why not?

· If you don’t agree what strategy would you pursue and why – again support your answer

VII. Implementation Steps

· How is the company implementing the strategy?

· Do you think they will be successful – why or why not? Again back up your thoughts with evidence.

· Where do you see this company in 3years, in 5 years?