Business Strategy

1. Assignment 1:

Business success is often tied to effectively managed strategies. Pick a successful or unsuccessful company with operations in Singapore and comment on its strategy management process. The choice of company is very open; it can be a company where you worked before or the company where you’re currently working, or any company you’re interested in. Discuss its success or failure with reference to concepts presented in the text, in particular Chapters 2 and 3. The paper should be 3-4 pages long, 1.5 line spacing, 12 font size (excluding cover page, tables, diagrams and appendices). No table of contents is required.

In this assignment, you are suggested to

1. Give a brief introduction of the company and its current performance.

2. Tie your discussion to either the Industrial Organization (I/O) model or Resource Based (RBV) model or both.

3. Conclude with some lessons learned from the success or failure of the company picked.

Practical tips

Read pp.14-18, and chapters 2 and 3. Proper referencing, which include both in-text citations and reference list. No plagiarism please. Always refer to Harvard Referencing Guideline.