STRATEGIC MANAGMENT

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Strategic Management

MAN 4720, Sec. RVC, Course No. 91230

Online

GENERAL INFORMATION

Instructor: D. Thatcher Wilson	Phone: (H) 954-680-8396 (C) 954-298-4881
Office: None	Fax: none
Office Hours: N/A Link to professor's site: N/A	E-mail: [email protected] [email protected]
COURSE INFORMATION
Course dates:	FALL 2016 August 22 – December 3, 2016

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COURSE DESCRIPTION

· MAN-4722 Strategic Management – Business Policy – Business Strategy – whatever the title, this course is designed to show undergraduates how the business courses they have taken, disparate though they may seem, can actually integrate into a smoothly flowing process. You will not be taught any exciting new subjects. Rather, you will be shown how what you have learned so far all weaves together, each skill supporting and augmenting the other. We will do this by means of running a challenging business simulation to integrate analysis and measurement tools, functional areas, and public policy issues. The objective is to develop skill in broad areas of rational decision-making in an administrative context of uncertainty. We will consider various different competitive strategies and how they apply to the case at hand. All will be examined through the lens of corporate responsibility and ethics. It is my true hope that upon completion of this course, and the anticipation of graduation, you will understand the interconnectedness of all aspects of business.

· I’ll make this one promise – You’ll never have another professor like me, and we will have fun while we learn.

· This is a global learning course that counts towards your global learning graduation requirement.

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COURSE OBJECTIVES

By the end of this course, the student should be able to:

1. Describe the contents of a company's strategic management audit report.

2. Identify and assess the impact of opportunities and threats in a company's environment, its industry, and its set of competitors.

3. Identify and assess a company's strengths and weaknesses, and match them with its opportunities and threats to suggest four alternative strategies.

4. Identify, analyze, and synthesize data and information that supports company decision-making to improve customer satisfaction, and overall financial performance.

5. Describe the generic and business-specific factors that reflect a company's overall operational performance, and its performance in its business units and functional business areas including corporate and social responsibility.

6. Create a brief strategic business plan to improve company's organizational performance. As part of this plan you will (i) identify key business drivers and a strategic direction, and (ii) identify and organize data to create key strategic and operational performance measures.

GLOBAL LEARNING, ALL BUSINESS MAJORS & GENERAL CURRICULUM OUTCOMES TARGETED

Students will be able to:

 Exhibit knowledge of the major cultural, economic, social and legal environments faced by organizations in global markets*

 Develop strategies for the challenges of doing business in a global environment*

 Demonstrate appropriate responses to global conditions and cultural diversity*

 Assess the needs of and justify the advantages accruing from expanding into international markets

 Integrate multiple perspectives to formulate and implement competitive and

corporate strategies

 This course will address all six college curriculum learning objectives, including Communications ability, use of Information Technology, Globalization context for business, Critical thinking, Analytic skills, Ethical understanding and reasoning abilities.

* Global Learning Outcomes

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MAJOR & CURRICULUM OBJECTIVES TARGETED

By the end of this course the student should be able to:

1. Demonstrate understanding of how to carry out the planning function of management by analyzing an actual company’s situation and preparing a strategic audit which will include proposed new alternative business strategies.

2. Demonstrate understanding of how to carry out the organizing function of management by describing, in a strategic audit, how to organize and staff for proposed new alternative business strategies for an existing company, including the possibilities of hiring, firing, and/or retraining.

3. Formulate ways to carry out the controlling function in organizations, by indicating methods for monitoring and measuring the results of newly-implemented business strategies, as put forth in a strategic audit of an existing company. 4. Identify ways to fulfill the leadership function of management, while implementing new alternative business strategies, as put forth in a strategic audit of an existing company.

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TEXTBOOKS

The required textbook for this course is:

1.Essentials of Strategic Management, 5th ed. J. David Hunger and Thomas L. Wheelen, Prentice Hall, 2011

ISBN 9780136006695

2. This course will utilize the simulation The Business Strategy Game (BSG). Once you have received a Registration Code. In order to get your registration code you will have first had to break up into teams of 5-6 members. You let me know who your teams are, and I will supply you with the registration codes. You will go online, register and pay for the BSG at http://www.bsg-online.com/ . The cost is around $50. This is mandatory.

3. WALL STREET JOURNAL. It will be mandatory to get a subscription to the WALL STREET JOURNAL for the duration of the semester.

REQUIRED READINGS

Business Week (International Financial Sections)

Wall Street Journal (International Financial Sections)

DISABILITY NOTICE

If you have a disability and need assistance, please contact the Disability Resource Center (University Park: GC190; 305-348-3532) (North Campus: WUC139, 305-919-5345). Upon contact, the Disability Resource Center will review your request and contact your professors or other personnel to make arrangements for appropriate modification and/or assistance.

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RELIGIOUS HOLIDAYS

The University's policy on religious holy days as stated in the University Catalog and Student Handbook will be followed in this class. Any student may request to be excused from class to observe a religious holy day of his or her faith.

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RULES, POLICIES, and ACADEMIC MISCONDUCT

Assignments from the text and other resources are listed below for each class session. Students are expected to be pace their learning according to the posted course assignments. It is expected that interactive learning and teaching will enrich the learning experience of all students, and that each student will work in partnership with the professor to create a positive learning experience for all. Student engagement is a necessary condition for an effective learning experience, and includes contributions to debate and discussion (if any), positive interactive learning with others, and an enthusiastic attitude towards inquiry. Everyone is expected to be a positive contributor to the class learning community, and students are expected to share the responsibility of teaching each other. Statement of Understanding between Professor and Student Every student must respect the right of all to have an equitable opportunity to learn and honestly demonstrate the quality of their learning. Therefore, all students must adhere to a standard of academic conduct, demonstrating respect for themselves, their fellow students, and the educational mission of the University. As a student in the College of Business taking this class:

· I will not represent someone else’s work as my own

· I will not cheat, nor will I aid in another’s cheating

· I will be honest in my academic endeavors

· I understand that if I am found responsible for academic misconduct, I will be subject to the academic misconduct procedures and sanctions as outlined in the Student Handbook

Failure to adhere to the guidelines stated above may result in one of the following:

Expulsion: Permanent separation of the student from the University, preventing readmission to the institution. This sanction shall be recorded on the student's transcript.

Suspension: Temporary separation of the student from the University for a specific period of time. For details on the policy and procedure go to ACADEMIC MISCONDUCT (Section 2.44).

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ASSURANCE OF LEARNING

Student learning is the central activity of higher education. Definition of learning expectations and assurance that graduates achieve learning expectations are key features of our academic programs within the College of Business Administration. The College, in accordance with standards established by The Association to Advance Collegiate Schools of Business (AACSB) and the Southern Association of Colleges and Schools (SACS), has established Assurance of Learning standards that evaluate how well it accomplishes its educational objectives. In order to implement this initiative, the College has established an exit exam requirement for all MAN 4720 students. It is highly likely that you will be assessed a different exit exam in addition to this one in another course of your program. As a condition for your application to graduate, the University may also require an additional exit survey to measure the value of the learning in our programs.

The purpose of the exit exam is to ensure that the College of Business demonstrates transparency and accountability (such as in accreditation) and to assist the College and its faculty to improve programs and courses. Graduates of the Bachelor of Business Administration (BBA) or Bachelor of Accounting (BACC) are expected to demonstrate certain general business skills, core competencies as well as knowledge and skills required for their major. These student learning outcomes are partially assessed by mandatory Exit Exams. You will be given a mandatory exam which will be administered on campus either during final exam week or during the semester according to your major and eligibility to graduate on a day identified by your professor.

There are several types of exit exams that will be administered. You will only have to take one of them in this course. Your score on this exam will be based on your performance . Students scoring 70% or higher will receive 5 points on this exam, with correspondingly lower points for lower scores. This exam tests you on knowledge/skills gained throughout your course of study. While you are not expected to study for it, you are expected to put a good faith effort into doing your best. Nevertheless a Primer that describes the core body of knowledge/skills a student graduating with an Undergraduate degree from the College will be provided.

For more information on the AoL, please go to: http://business.fiu.edu/aol/index.cfm

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WEEKLY ASSIGNMENTS

Each week you will have material to read in the text, and work to do in the BSG as a team. SEE THE COURSE SCHEDULE LATER IN THIS SYLLABUS.

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QUIZZES

You will have two quizzes in this course. Each quiz is found at the BSG website. Each quiz has 20 questions, and deals with the BSG.

The questions for quiz one come from the Player's Guide, which you will have access to at the BSG website. Read the guide (and print it out, if you want -- it is only 33 pages) and you should be good.

Quiz two questions are based on the online Help pages in the simulation. Instructions for quiz two will tell you which pages you should print and have at-hand when you take the quiz.

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WRITTEN ASSIGNMENTS

The team will prepare Vision and Mission Statements as part of the BSG. They will be submitted on Blackboard.

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COURSE PREREQUISITES

Before enrolling in Strategic Management, students: a) Must have attained senior-level status, b) Must be fully admitted to the College of Business Administration, and c) ideally, should have completed all the core curriculum functional area courses.

http://cbasys.fiu.edu/advising/prerequisites/prerequisites1.cfm

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COMMUNICATING WITH THE INSTRUCTOR

· E-mail: Contact me via email at [email protected] or [email protected] In the case of an emergency, CALL ME!

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GRADING

Course Requirements	Weights
Business Strategy Game simulation	10%
BSG Peer evaluations (2)	10%
BSG Quiz 1	15%
BSG Quiz 2	10%
Vision and Mission Statement	5%
Assurance of Learning	5%
Final Exam	30%
Class Participation	15%
Total	100%

Letter Grade	Range	Letter Grade	Range	Letter Grade	Range
A	above 93	B-	81 - 83	D+	67 - 70
A-	91 - 92	C+	77 - 80	D	64 - 66
B+	87 - 90	C	74 - 76	D-	61 - 63
B	84 - 86	C-	71 - 73	F	< 61


EXPECTATION OF THIS COURSE

As stated before, this is a capstone course whose intent is to show you how all of the core business courses you have taken are not disjointed but actually work together in the real world.

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ADDITIONAL INFORMATION

Please do not believe everything you have read on http://www.ratemyprofessors.com/ShowRatings.jsp?tid=753857 or that your friends have told you about me as a professor. They lie ! [I also don’t know why I have not received any “HOTNESS” ratings!]

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COURSE CALENDAR

Class Date Week of	August 22, 2016
Description	Welcome The Business Strategy Game simulation (BSG) Divide into teams for the BSG Foundations of Strategy
Text	1. Read Chapter 1: Basic Concepts of Strategic Management
Preparation	1. Register for the Business Strategy Game 2. Read BSG Player's Guide. 3. READ IT AGAIN!
Deliverable	1. SUBMIT short biographical sketch on Blackboard

Class Date Week of	August 29, 2016
Description	Corporate Governance Mission and Vision Social Responsibility Business Ethics
Text	1. Read Chapter 2: Corporate Governance, Ethics and Social Responsibility
Preparation	1. Read BSG Player's Guide AGAIN! 2. Prepare BSG Team Vision and Mission Statements

Class Date Week of	September 5, 2016
Description	Evaluating and analyzing a company's external environment The
Text	1. Read Chapter 3: Environmental Scanning and Industry Analysis
Preparation	1. Read BSG Player's Guide AGAIN!
Deliverable	SUBMIT Year 11 PRACTICE company decisions (team assignment on BSG Website) by 2359 hrs., September 9, 2016 SUBMIT BSG Team Vision and Mission Statements (team assignment. Submit on Blackboard) by 2359 hrs., September 9, 2016

Class Date Week of	September 12, 2016
Description	Company internal evaluation and analysis
Text	1. Read Chapter 4: Internal Scanning and Organizational Analysis
Deliverable	SUBMIT Quiz 1 (individual assignment on BSG Website) by 2330 hrs, September 16, 2016 SUBMIT Year 12 PRACTICE company decisions (team assignment on BSG Website) by 2330 hrs, September 16, 2016

Class Date Week of	September 19, 2016
Description	Situation Analysis and Business Strategy
Text	1. Read Chapter 5: Situation Analysis and Business Strategy
Deliverable	SUBMIT Year 11 company decisions (team assignment on BSG Website) by 2330 hrs., September 23, 2016

Class Date Week of	September 26, 2016
Description	Corporate Strategy
Text	1. Read Chapter 6: Corporate Strategy
Deliverable	SUBMIT Year 12 company decisions (team assignment on BSG Website) by 2330 hrs, September 30, 2016

Class Date Week of	October 3, 2016
Description	Functional Strategy
Text	1. Read Chapter 7: Functional Strategy
Deliverable	SUBMIT Year 13 company decisions (team assignment on BSG Website) by 2330 hrs., October 7, 2016 SUBMIT BSG Peer Evaluations #1 (individual assignment on BSG Website) by 2330 hrs., October 7, 2016

Class Date Week of	October 10, 2016
Description	Organizing for Action
Text	1. Read Chapter 8: Organizing for Action
Deliverable	SUBMIT Year 14 company decisions (team assignment on BSG Website) by 2330 hrs, October 14, 2016

Class Date Week of	October 17, 2016
Description	Staffing and Leading
Text	1. Read Chapter 9: Staffing and Leading
Deliverable	SUBMIT Year 15 company decisions (team assignment on BSG Website) by 2330 hrs, October 21, 2016

Class Date Week of	October 24, 2016
Description	Evaluation and Control
Text	1. Read Chapter 10: Evaluation and Control
Deliverable	SUBMIT Year 16 company decisions (team assignment on BSG Website) by 2330 hrs., October 28, 2016

Class Date Week of	October 31, 2016
Description	Strategies for competing globally
Text	1. None
Deliverable	SUBMIT Year 17 company decisions (team assignment on BSG Website) by 2330 hrs., November 4, 2016

Class Date Week of	November 7, 2016
Description	Not For Profits
Text	1. None
Deliverable	SUBMIT Year 18 company decisions (team assignment on BSG Website) by 2330 hrs., November 11, 2016

Class Date Week of	November 14, 2016
Description
Text	1. None
Deliverable	SUBMIT Year 19 company decisions (team assignment on BSG Website) by 2330 hrs., November 18, 2016. SUBMIT BSG Peer Evaluations #2 (individual assignment on BSG Website) by 2330 hrs., November 18, 2016. SUBMIT Quiz 2 (individual assignment on BSG Website) by 2330 hrs., November 18, 2016.

Class Date Week of	November 28, 2016
Description	Final Exam
Text	1. None
Deliverable	SUBMIT Final Exam (individual assignment on Blackboard) by 2330 hrs., December 2, 2016

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