All-Weather Writing

All-Weather Case 2.19 Audience Analysis Memo Grade: 50 points Format: Use “Locker Appendix A Fig A.9 Memo Length: 1-2 pages, not including attachments References: None required Audience for the Memo: Miguel and Linda Background and Scenario: the All-Weather Case 2.19. TASK: As the text states, based on the information given in the All-Weather Case 2-19 you should perform an audience analysis for Miguel and Linda, and report your findings in a short memo to them. Specifically: Begin by finding out who their primary and secondary audiences are. Next, answer the six “audience-analysis” questions given in the chapter. 1. How will the audeince initally react to the message 2. How much information does the audience need? 3. What oabstacles must you overcome? 4. What positive aspects can you emphasize? 5. What are the audience's expectations about the appropriate language, content, and organization of messages? 6. How will the audience use the document? Finally, identify three benefits that meet the criteria of good audience benefits listed below : Identify the needs, wants and feelings that may motivate your audience Identify the objective features of your product or policy that could meet the needs you've identified Show how the audience can meet their needs with the features of the policy or product To sharpen your analysis, you may want to do a quick Internet research on Web-based performance appraisal systems. How will this assignment be graded? The criteria for excellence in this assignment are in four categories: 30%: Substance 25%: Organization 20%: Style 25%: Correctness