assignment
anuj 90
blogs2_1.docxA Rubric for Evaluating Student Blogs
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Criteria |
Unsatisfactory |
Limited |
Proficient |
Exemplary |
Rating |
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Content and Creativity Topic connects with weekly discussion Blog is written from an expert perspective 1,200 Words 50 Points
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Postings show no evidence of insight, understanding or reflective thought about the topic. |
Postings provide minimal insight, understanding and reflective thought about the topic. |
Postings provide moderate insight, understanding and reflective thought about the topic. |
Postings provide comprehensive insight, understanding, and reflective thought about the topic by ...building a focused argument around a specific issue |
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Postings present no specific viewpoint and no supporting examples or links to websites or documents are provided, or the links selected are of poor quality and do not add any value to the information presented. |
Postings present a specific viewpoint but lack supporting examples or links to websites or documents, but not all links enhance the information presented. |
Postings present a specific viewpoint that is substantiated by supporting examples and links to websites or documents, but not all links enhance the information presented. |
Postings present a focused and cohesive viewpoint that is substantiated by effective supporting examples or links to relevant, up-to-date websites or documents that enhance the information presented. |
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Postings are do not stimulate dialogue and commentary and do not connect with the audience. |
Postings are brief and unimaginative, and reflect minimal effort to connect with the audience. |
Postings are generally well written with some attempts made to stimulate dialogue and commentary. |
Postings are creatively and fluently written to stimulate dialogue and commentary. |
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Comment 350 Words 15 Points
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Comment is not relevant and does not add to the blog. |
Comment makes a limited contribution to the blog. |
Comment makes some significant contribution to the blog |
Comment is relevant and add significantly to the blog. |
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Quality of Writing and Proofreading 10 Points
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Blog and comments contain numerous grammatical, spelling or punctuation errors. The style of writing does not facilitate effective communication. |
Blog and comments include some grammatical, spelling or punctuation errors that distract the reader. |
Blog and comments are largely free of grammatical, spelling or punctuation errors. The style of writing generally facilitates communication. |
Blog and comments are free of grammatical, spelling or punctuation errors. The style of writing facilitates communication. |
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TOTAL |
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Each student will create a Blog to which they will post their observations of marketing strategies and tactics. These can be current marketing events they have read about or observed in their professional or personal lives and that they can write as if they were an expert in the field. Before writing a blog, students may need to conduct extra research about a marketing topic in order to write the blog from an expert perspective. The objective of the assignment is to stretch and solidify knowledge of the marketing concepts through direct application and commentary. In addition, each student will post one comment to another student's blog. Substantial blogs should contain at least 1,200 words and comments 350 words. Review rubric for blogs under Week 2 and 6.
