Promotional Strategy Presentation

Benefits for the Consumers: • Opportunity to try and test the products; • Tailored made demonstration and consultation in a friendly environment; • Personalized delivery at home; • Right to withdraw the purchase within a given period (additional protection); • Direct contact with the seller; • Guarantee and after sales service; • Flexible buying hours.

Benefits for the Direct sellers: •  Possibility to establish and to run own business at minimum cost/low risk; •  Convenient flexible earning opportunities; •  Flexibility to choose working hours; •  Spouses or family members can be partners in business (family business); •  Adjustable opportunities ranging from part-time to full-time activity; •  No formal qualifications required; •  Adequate training and support from companies; •  Large range of products available; •  Social contact and personal recognition.

https://www.business.qld.gov.au/business/running/marketing/direct-marketing/using-direct-marketing/benefits-direct-marketing

Direct Marketing

Direct Marketing operations generates a focal point for the “Homemaker Maker” set of knives from Pampered Chef, as well as other products and services. Our consultants depend on their customers to react and ask for further information, expand on their interest, visit their consultant websites, and make a booking or a purchase. Direct marketing gives you the opportunity to promote your products and services directly to the customers who’s needs will be met most. A good direct marketing campaign will:

· Help consultants build relationships with new and existing customers

· Test the quality of products

· Help determine which marketing approaches reach the target market

· Provide customers with compelling content they can share with potential customers

· Increase sales

Direct marketing operations require intense planning and a clear understanding of responsible direct marketing practice. Consultants are required to read and sign a Consultant Sales Agreements so they are fully aware of the benefits and challenges of direct marketing, which in return will help them use direct marketing effectively. Consultants who thoroughly plan, know and understand how direct marketing campaigns can lead them right to their ideal customers. Consultant who are aware of the benefits of direct marketing stay focused on getting the most out of their direct marketing operations. Using direct marketing allows Pampered Chef Consultants to target specific groups of customers with personalized messages. Allowing the appropriate amount time to research and understand the customers who are most likely to need or want our products and services can help consultants enhance their marketing efforts where they have the highest chance of achieving their goals. Also, direct marketing operations can provide consultants and Pampered Chef with an accurate understanding of how our customers are responding to our products.

Direct marketing that is targeted to a target audience can help Pampered Chef consultants set realistic sales goals and improve sales results on a tight marketing budget. Businesses can run effective and purposeful direct marketing operations at a fraction of the cost of broadcast advertising. Customers are more likely to associate with familiar consultants who make an effort to understand their needs and build a personal relationship. Consultants can increase their sales to existing customers by establishing and maintaining reliable customer records and choosing simple, advantageous promotional techniques. Consultants can use direct marketing techniques to restore relationships with customers who haven't returned to their business in a while. Contacting no longer active or participating customers is a chance to revive sales, keep customer accounts precise, and determine why customers leave. Direct marketing helps consultants establish personal relationships with their customers. Consultants can personalize promotions, letters, offers, and links to provide a personal connection to Pampered Chef and to their business. Many Pampered Chef consultants combine direct marketing and customer loyalty strategies to keep and build customer relationships, for example, sending birthday cards, discount offers, invitations to upcoming sales or events.

Using direct marketing allows Pampered Chef consultants to communicate directly with our target markets and improves our sales success rate than if we communicated to the mass market, many of whom may not be interested in our products and services. If consultants use effective techniques for generating new customers, they can establish new customer prospects and grow our sales with new customers. Direct marketing lets Pampered Chef and our consultants adapt and respond to the needs of our market. We can achieve fast and flexible sales results using direct marketing. For example, we use a direct marketing operations to:

• boost sales of a particular product

• run out discontinued stock

• renew stale sales figures

• increase customer contacts

• directly follow-up on a promotion.

Word of mouth can be a powerful form of marketing. An effective marketing operation will provide customers with the assurance about Pampered Chef they can easily share with their friends, colleagues, and family. This can lead to a new target market. Direct approaches provide direct feedback. Direct marketing is also an excellent way to determine our customers' desire for our products and trials for new products or services. Direct marketing also allows us to test new markets, review sales results, measure the effectiveness of your sales and advertising techniques, and easily make appropriate changes to your operation.