See below

profilePreference
q1_case_5_excel_spreadsheet.xls

Day Customers

Purchase Purchase
Revenue Cost Day Avg. Rev. per purchase Day Avg. Cost per purchase
27.50 20.89 28.34 21.25
30.22 22.90 Day Avg. Profit per purchase
34.99 27.40 7.09
18.08 13.53
34.48 25.32
25.55 17.17
19.77 15.49
25.13 18.11
26.16 21.91
29.67 22.75
27.37 22.03
35.71 26.61
28.07 20.31
38.86 26.51
40.88 33.39
37.31 26.83
31.69 26.89
38.59 25.51
26.38 20.55
27.09 18.66
21.78 14.93
21.39 15.38
28.84 19.96
27.39 22.24
20.29 14.72
16.11 11.41
22.60 19.23
32.79 22.50
33.37 26.00
22.14 18.31

Evening Customers

Purchase Purchase
Revenue Cost Night Avg. Rev. per purchase Night Avg. Cost per purchase
35.29 29.00 30.52 23.25
29.66 22.20 Night Avg. Profit per purchase
30.87 21.01 7.27
31.40 25.60
25.95 21.95
28.69 19.42
28.82 22.89
29.92 20.07
30.15 22.39
27.89 19.99
31.30 25.63
33.44 26.51
27.49 22.36
29.91 22.26
47.78 34.08
32.43 25.81
25.20 16.86
32.99 23.54
21.90 16.19
42.19 31.88
28.48 22.12
39.20 33.09
28.52 19.76
32.15 23.24
30.81 23.79
32.61 22.68
25.29 21.51
26.07 20.27
19.35 16.50
29.90 25.07

All Customers

Purchase Purchase
Revenue Cost Total Avg. Rev. per purchase Total Avg. Cost per purchase
27.50 20.89 29.43 22.25
30.22 22.90 Total Avg. Profit per purchase
34.99 27.40 7.18
18.08 13.53
34.48 25.32
25.55 17.17
19.77 15.49
25.13 18.11
26.16 21.91
29.67 22.75
27.37 22.03
35.71 26.61
28.07 20.31
38.86 26.51
40.88 33.39
37.31 26.83
31.69 26.89
38.59 25.51
26.38 20.55
27.09 18.66
21.78 14.93
21.39 15.38
28.84 19.96
27.39 22.24
20.29 14.72
16.11 11.41
22.60 19.23
32.79 22.50
33.37 26.00
22.14 18.31
35.29 29.00
29.66 22.20
30.87 21.01
31.40 25.60
25.95 21.95
28.69 19.42
28.82 22.89
29.92 20.07
30.15 22.39
27.89 19.99
31.30 25.63
33.44 26.51
27.49 22.36
29.91 22.26
47.78 34.08
32.43 25.81
25.20 16.86
32.99 23.54
21.90 16.19
42.19 31.88
28.48 22.12
39.20 33.09
28.52 19.76
32.15 23.24
30.81 23.79
32.61 22.68
25.29 21.51
26.07 20.27
19.35 16.50
29.90 25.07

All Customers

Purchase Rev. - Purchase Cost

Regresssion Analysis

SUMMARY OUTPUT
Regression Statistics
Multiple R 0.9350650832
R Square 0.8743467099
Adjusted R Square 0.8721422662
Standard Error 1.722875922
Observations 59
ANOVA
df SS MS F Significance F
Regression 1 1177.3149914471 1177.3149914471 396.6291881952 2.38045244930437E-27
Residual 57 169.193182221 2.9683014425
Total 58 1346.5081736681
Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%
Intercept 0.684796684 1.1070142103 0.6185979165 0.5386455781 -1.531961035 2.901554403 -1.531961035 2.901554403
27.4988392043 0.7327497372 0.036792842 19.9155514158 2.38045244930433E-27 0.6590733419 0.8064261325 0.6590733419 0.8064261325