final marketing plan

Situation Analysis

The information that will be provided in this section is in regards to the market needs, targets markets, the market trends & growth, competitive review, and SWOT analysis, and product review. This section is of great importance to the marketing plan since it offers a clear depiction of what is expected of them. The portion assesses all aspects of the market and the firm and the way it is going to increase its competitiveness. The other element that is crucial in the market analysis is the target market and understanding the needs of the customers. The targeted market is the people who determine how well the product will perform (United Nations Human Settlements Programme. , 2007).

Target Markets: The market that is best suited for the products that will be obtained from the Victory Company are the dealers in the real-estate. The other target market is the people who are middle-class earners and interested in developing their homes. The targeted individuals are potential buyers of the roofing materials. The demographics of the target market looks good since most people are interested in building homes. The geographic areas being targeted include all states of the USA and afterward the sales of the products may move to Mexico and Canada as well as other regions.

Market Need: The current market needs for the product are roofing materials that are durable, affordable, and attractive. The products that we have are unique in a way that they are not costly and affordable to all. The roofing material comes in different colors that are attractive, and they are also structured in a way that they can moderate the temperatures. The roof will prevent the users from cold temperatures in winter and hot temperatures during summer.

Market Trends and Growth: The market trends that I would capitalize on is the current expansion in the real-estate. The internet and online market trends will come handy because they will play a crucial role in marketing the products to the potential users. The growth in the market is experienced as a result of the increase in the economic status of people and need for housing.

SWOT Analysis: The product has strengths, weaknesses, opportunities, and threats. The strengths associated with the product are the fact that they are durable, affordable, and attractive. The weakness of the products is that it has not properly been accepted in the market. The opportunities available for the products is that the market is still expanding. The threats in the market are that there is high competition in the market.

Competitive Review: The key competitors are the North American Roofing Services in Asheville and the Beldon Group of Companies in San Antonio. These companies are currently dominating the market since they use strategies such as offering roofing services to their clients.

Product Review: The main features of the product are the material that has been used in the manufacturing of the product is durable. Additionally, it has been designed with the capability to regulate temperatures which are not common with the other brands.

References United Nations Human Settlements Programme. . (2007). Inclusive and sustainable urban planning: A guide for municipalities. Nairobi: UN-HABITAT.