final marketing plan

Marketing strategy

Marketing strategy is termed as means through which a firm applies in ensuring that the products they have manufactured have gotten to the consumer. Implementation of a marketing strategy through research on the market and making sure that all the aspects have been analyzed so as to formulate strategies that will ensure that the product has become successful in the market. The marketing of the roofing victory will require an evaluation of the various aspects such as the full understanding of the market position for the firm to hold, the product strategy, pricing strategy, strategies used in distribution, marketing communication strategy, and the marketing research.

Positioning strategy: The positioning of the product to be sold has been conducted in a manner that the sheets are of high quality and affordable. The products have also been differentiated from other for being made in a way that they are durable and intended to last for many years as opposed to other types of roofing material that are coming. The market segment that is targeted for these products are the people who are engaging in the real estate business. Additionally, the middle-income earners will benefit from these products because they are affordable. The products will also be differentiated by the use of a variety of colors and quality that the competing brands have not yet achieved (Ferrell, 2014).

Product strategy: The product that we are manufacturing was designed to stand out in the market and be the best. The product has also been made affordable and durable. The designers have also used the strategy of attracting many people. The strategy that was used to design this strong brand is researching on what the consumers needed different from what was being offered in the market.

Pricing Strategy: The pricing of the product has been set to be discounted and made affordable for all people despite their level of income. The prices also take into account the fact that people who are not enabled financially can have access to roofing material that will enable them to construct houses. The prices that have been set will make sure that we have remained competitive in the market. We expect to gain more profits because the expectation of the acceptance of the roofing being high is unavoidable. The prices have also covered all the costs of production. The cost of the material, manpower, color, and electricity cost among others have been accounted for per unit cost of the roofing material.

Distribution Strategy: The distribution strategies to be used will incorporate both the modern and traditional way. The consumers will be capable of ordering direct from the company through a phone call or email. Additionally, the website of the company will have the capability of offering these services to the consumers. The company will also use wholesalers who will be buying them directly and taking them to the consumer. The mix of both direct and indirect distribution is best suited to ensure that the consumers have been satisfied with the product and gained access.

Marketing Communication Strategy: The communication strategy that will be used to market our product will be the company’s website, print media, social media. The social media has proven to be an effective way of promoting products to the consumers. Promotion mix will also include offers, discounts, and promoting through roadshows.

Marketing Research: The market research will be conducted before and after the release of the product to the market to ascertain the response of the consumers. The tools to be used are questionnaires and web forms for consumers to fill. This research will be to measure whether consumers have been satisfied and needed for improvement (Shankar, 2012).

References Ferrell, O. C. (2014). Marketing strategy: Text and cases. Mason, OH: South-Western/Cengage Learning. Shankar, V. &. (2012). Handbook of marketing strategy. Cheltenham, UK: Edward Elgar Pub.