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HMGT495 Written assignment 1

Mini Case Study 1: You Are a Health Care Marketing Manager

As marketing manager of a leading health care organization, you are developing a marketing strategy to inform potential patients about how you provide the best patient experience. As part of your strategy, you will use the 4 Ps of marketing. Define the 4 Ps and describe how you will use each to promote your organization and build your patient base.

The four Ps are as follows:

1. product

2. price

3. place

4. promotion

Note: General Guidelines for All Written Work

All written projects should conform to standards of formatting and documentation, including proper citations and references found in an acceptable college-level writing guide such as MLA, APA, or UMUC's Guide to Writing and Research. UMUC Guide

Written projects must:

1. be typed, double-spaced, in 12-point Times New Roman or Arial font, with margins no wider than one inch

2. have a title page with your name, the course name, the date, and the instructor’s name.

3. have footnotes or endnotes, with correct citations

4. have a bibliography of sources used.  You may not cite Wikipedia as a research source.

5. be prepared using word processing software (Microsoft Word preferred). Projects may not be submitted in pdf or docm