final marketing plan

executive_summary-_week_1.docx

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Running head: EXECUTIVE SUMMARY 1

EXECUTIVE SUMMARY 3

Executive Summary

Victory Company is an organization that deals with the manufacture and sale of iron sheets and other roofing materials. This company was formed in 2010 by a great entrepreneur named Edgar Johns. The company has its headquarters in Ohio, United States. The company has some other branches in various states in united states. The company has over one million dollars in sales per year. The company has also managed to gain a lot of customers since its products are unique and of high quality compared to those of competitors. The business succeeded in influencing customers in buying its products, and this has been achieved by the provision of high-class products and better customer service.

The company sells metal sheets meant for roofing, roofing shingles, asphalt and many others. The company also sells gutters, roofing nails, and many other roofing materials. The company also provides the roofing services for people who want them. The company does roll roofing, roof flashing, roof coatings, roof ventilation and many other like services.

The product that the company wants to introduce to the market is known as victory shingles. The company has considered introducing this new roofing material that will deliver a distinctive and attractive appearance to most houses and its cost is quite low and is equal to that of the premium asphalt shingles. Homeowners as well as contractor’s desire that the new roofing alternative has three basic features namely, attractive, affordable and innovative. Victory shingles offer all of these features. Customers that are seeking for roofing materials at the moment need to consider this new material as it will proof to be the best choice they have ever made. Victory shingles were developed to offer attractive roofing for residential homes. This roofing material is better than the traditional shingles s it is durable and also resistant to the wind. Victory shingles also have the advantage of having an ease of installation. It is, therefore, easy for roofers to install these new shingles since they weigh less than the traditional ones. The installation tools used for these type of shingles are the same as those used for the traditional shingles, and therefore they do not require special tools. The roofing material has the advantage in that it can be installed year-round in any climate meaning that the integrity of the material or its warranty cannot be affected by climate. There is a need for this type of roofing materials due to all these benefits it offers.

The goal of this product is to reach more than ten states by the end of two years. The other goal is to achieve sales amounting to one billion sales in the next three years. The company expects that this product will be performing greatly in the future.