final marketing plan

Implementation plan

There are various marketing tactics that Victory Company will implement. These include online media, traditional media as well as social media. These marketing are vital in ensuring that the company’s products are successful.

Online media is very important in ensuring that the company’s products are well known in the market. The company plans to create a website for this purpose. The website will be in such a way that it will showcase all of the company’s products so that customers, investors, and other stakeholders can view all of the products that the company intends to offer. The website will also have an interactive section where customers can post their experiences for others to see and they will also have an opportunity to buy goods as well as express their opinions. This platform will be vital in marketing the company products as well as enhancing sales. The creation of a website is expected to take one month, and this will begin in the first month after the business begins to operate.

The traditional media will also have a great impact on the company if used in a good manner. The company plans to use magazines as well as billboards in advertising its products. These platforms attract a great deal of attention, and it will be effective in creating awareness about the existence of the company’s products. These tactics will keep on being used even after the company begins to function as the company needs to promote its products until they are well recognized in the market. The Ads and the sporting events are also tactics that are intended to be used, and they will only take place in the month of September.

Social media is a platform that will be very important in marketing the company’s products. The company will register with various social media platforms including Facebook, Twitter, and Tumbler. The process of registering with these sites is quite simple, and it will be completed after two weeks, and they will be functional by the end of December. Social media [platforms have many followers, and they will be able to see the various things that are posted on these platforms, therefore, increasing awareness of the company’s products.

Marketing organization

The marketing department will be expected to put more effort to ensure that this marketing plan becomes a success. The workload will be divided and therefore each person will be expected to play a unique role in this project. There are people in the IT department within the marketing department and therefore they will be responsible for ensuring that a good website is created and begins to function at the expected time. The sales and marketing team will be accountable for initiating things like trade shows, sporting activities as well as advertisements in various locations that are to be face to face with potential customers. There is also a team that is specialized in designing billboards as well as writing attractive magazines and this role will be handed to them, and the work will be expected to be a unique and high class to ensure that the goal is accomplished.

Contingency plan

There are potential risks and difficulties to this project. The failure of the marketing team to adhere to the timeline as well as the use of resources can cause a great risk as the project would not be completed as planned. There is a risk of the activities not meeting the quality needed. There is a likelihood that the workload will be huge than expected. There is a need to monitor these activities and ensure that the problems are solved. It is vital to undertake these activities one by one to avoid confusion and to ensure that each project is completed successfully. There is a need to look for experts in this area in case these problems turn into real problems.