Case Study Essay for Martha 96

EWC 2015 Marketing for Mangers

2015 Marketing for Managers Rubric

ADM 430 – Marketing for Managers

Writing Rubric

Name: Grade:

CRITERIA: Week One Individual Assignment

Title: A Review of Edward Water College(EWC) and University of North Florida (UNF) websites

Distinguish

6

Proficient

4

Basic

2

Non-

performances

0

GRAMMAR AND MECHANICS

Spellings

Punctuation

Word usage /Vocabulary

Paragraphs Developed, Organized and Coherent ( Avoid Syntax errors)

CONTENT

Identify similarities and differences in the ways EWC and UNF create value for their students on their website?

What are the differences in the colors and pictures used on the sites?

Are there differences in how the services are described?

How do these differences communicate the value messages being communicated by the different students?

2015 Marketing for Managers Rubric

EWC 2015 Marketing for Mangers

STYLE

Clear : easy to follow, easy to understand; use

subject/verb/predicate order

Concise: avoid inessential information, subordinate clauses, or

complex construction

Coherent : State the main idea first, use one idea at a time

ORGANIZATION

Clear and separate introduction, body, conclusion

Body flows logically with separate main points

Correct use of APA References and In-text citation

Overall formatting of Essay

TOTAL POINTS RECEIVED ON WRITING PAPER

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