1. Auto detailing- detail vehicles to restore the clear coat on the vehicle and clean the inside and having it shine like when they first bought the car.

2. We also detail motorcycles, RV, and boats.

3. Tow vehicles to Henson's Fix Auto

4 Product/Service Differentiation

5 Target Market and Customer Needs

My market is for everyone who owns a vehicle, motorcycle, RV, or a boat.

My market also targets anyone who needs a tow at all hours of the day/night. We tow car, RV, motorcycle, or even boat if it needed it.

6 Competitive Advantage and Table of Competitors

My detailing is I restore the clear coat and make sure the car is immaculate inside and out. We are different because we are family to our customers and always have special deals for them in any service they use

Most Likely Competitor	Potential Other Competitors	Least Likely Competitors	Country Found
Time to Shine Mobile Detailing	Sunny Hills Towing	Cheap towing	USA
5Point Auto detailing	Grim towing	Auto by Detail USA	USA
Pacific Coast Auto Detail Center, Inc.	Blacks Towing	Rise and Shine Car Wash & Detail Service	USA
AP Auto Spa	Valley Pros Mobile Auto Detailing	Century Park Detailing	USA
Sky Towing	Best 4 Less Detailing	Del Rey Yacht Detailing	USA
NK Towing	Deluxe Mobile Detailing	Los Angeles Towing Services	USA
One Road Towing	A B P Mobile Detailing	Fox Towing Los Angeles	USA

7 New Division Mission Statement (Differentiation from Competition)

"The Quality & Service You Can Trust!" We pride ourselves to be the best and provide the best customer service because we are family."

8 Vision Statement (New Division with 3 Year Future Focus)

My vision for my company is to expand and that my detail shop is near all body shops and to give body shops the comfort of knowing they will stay busy by using my tow service. I would have developed a relationship with my customer service to know that they will be taken care of.

9 Value proposition (Guiding New Division Strategic Direction)

Because if you don't start taking care of the clear coat, especially living by the ocean, the salt eats the clear coat and then what starts to happen is the peeling affect. I have treatment for that case. I have special waxes for wear and tear. If you couldn't make to the shop, i will set up a date and time with you and I will come to you wherever you are at.

10 Vision/Mission (Alignment Between New Division and Parent)

"The Quality & Service You Can Trust!" We pride ourselves to be the best and provide the best customer service because we are family."

Our members are forward-thinking and recognize the value in leveraging consistent performance, pooled resources and collective scale to jointly market repair services and operate as a single enterprise. But if you dig a little deeper, you’ll find that Fix Auto members are much more than that.

The mission statements are very similar because both statements are customer service focused and we want to have customers know that we are family.

11 Division's Strategic Direction

My strategic direction is to be partnered with all the shops that don't have tow trucks on site. I want to grow fast all over the states.

By building my one business and make over 6 figures and make sure I have enough to run my one business and then build a 2nd business and so on.

12 Culture (New Division)

It’s a great happy and fun environment. As an employee I get paid $15 hour because I have 3 years of experience. We get bonuses when we are here for 3 years and more incentives when after 3 years. When I will hit my 5 year mark, I get benefits, but I pay for half and my boss pays for the other half.

13 Social Responsibility (New Division)

Identify parent firm’s Corporate Social Responsibility, suggesting means of giving back to your local or national community via volunteering, sponsoring or other creative & innovative means. Most parent company websites currently list those activities, and they are easy for you to capture, and to embellish/align with your new division’s focus! Add what your new division will do, including new creative ideas!

14 Ethics (New Division)

Can you offer a weblink to parent firm’s Ethics Policy &

Compare your new division plans to your parent firm here?

15 Business Projection Overview (Unit Sales, Revenue, Profit, and Return On Investment)

(Use statistics you create & label accordingly) (Be CERTAIN to research your target market, identify your complete product(s) or line by providing an MS Excel Spreadsheet with your list of ideas, products, improvements, enhancements, and accessories & services you’re thinking about to impress your top management now!)

*Your product/service name*
	*Year One*	*Year Two*	*Year Three*
Unit Sales (000, mm,)	# units	# units	# units
Revenue (000, mm,)	$	$	$
Profit	% GPM	% GPM	% GPM
Unit Sales	# units	# units	# units
Return on Investment (ROI)	%	%	%

Figure 1. Created by (your name), (date)

16 Key Milestones Timeline Graph

(Use any free MS Excel Template & Be sure to post your key events within it) (Use cool graphics where possible) (Don’t forget to cite your work!) (You can begin with this link if desired https://www.officetimeline.com/excel-timeline )

17 Market Position vs Competitors Statement

(This should be a brief paragraph about your firm’s product/service vs the competition in your marketplace.

(Essentially, explaining your perceptual map below))

18 Marketing Perceptual Map

(Create perceptual map, as you’ve done in MKT 421, identifying where your new product/service ranks in market share vs your competitors,

using free MS Perceptual Map templates (replace example map below)) (Remember to label your map appropriately on each axis too) (Try watching video https://www.youtube.com/watch?v=GlkixO-rXJA )Try using graphic logos from your competitors, and color to dress up your map)

19 SWOTT Analysis (Internal Forces and Trend Factors)

(Complete 2 SWOTT Charts defining New Divisions Forces & Factors, (build off your publicly traded parent firm), but be careful to write about your new division )(Use numbers, %, $, or other metrics to help explain your points)

*Internal Forces & Trend Factors (11)*	*Strengths*	*Weaknesses*
*Strategy*
*Organizational Structures*
*Processes & Systems*
*Resources*
*Goals*
*Strategic Capabilities*
*Culture*
*Technologies*
*Innovations*
*Intellectual Property*
*Leadership*

20 SWOTT Analysis (External Forces and Trend Factors)

*External Forces & Trend Factors (8)*	*Opportunities*	*Threats*	*Trends*
*Legal & Regulatory*
*Global*
*Economic*
*Technological*
*Innovation*
*Social*
*Environmental*
*Competitive Analysis*

21 Supply and Value Chain Analysis

*PRIMARY ACTIVITES*	*SUPPORT ACTIVITIES*
*1. Operations*	*1. Firm Infrastructure*
·	·
*2. Sales and Marketing*	*2. Research and Development (R&D)*
·	· .
*3. Supply Chain & Logistics*	*3. Procurement & Manufacturing*
·	·
*4. Service*	*4. Human Resource Management*
·	· .

Chart adapted from Dess, Lumpkin, Eisner, & McNamara (2014)

22 Change Adaptation (Parent Firm’s Example)

(Define how your parent firm encountered some drastic change/crisis &

exactly how they adapted to it to succeed)

23 Change Adaptation (How New Division Will Adapt To Crisis Example)

(Create a realistic crisis that your new division might encounter over next 3 years &

offer your best method of fully adapting to it, & moving forward for success)

24 Leverage Core Competencies and Resources

Define your new division Core Competencies offering examples of how you’ll leverage them & other resources)

25 Major Issues, Hypothesis, 3 Research Questions and Analysis

(Use Quantitative Analysis in answering this section-generate a hypothesis surround each issue & research questions to use for conducting analysis)

*MAJOR ISSUES*	*HYPOTHESIS*	*RESEARCH QUESTIONS*	*ANALYSIS*

Created by (Your Name) (Date)

26 Major Opportunities, Hypothesis, 3 Research Questions, and Analysis

(Use Quantitative Analysis to answer this section-generate a hypothesis surround each issue & research questions to use for conducting analysis) View Video at http://study.com/academy/lesson/formulating-the-research-hypothesis-and-null-hypothesis.html (but don’t subscribe! Use it to jog your memory on prior studies)

MAJOR

OPPORTUNITIES

HYPOTHESIS

RESEARCH QUESTIONS

ANALYSIS

Created by (Your Name) (Date)

27 Three Major Assumptions

(Include three (3) areas that are crucial to your success/failure)

28 Risk and Change Management Plan

(Identify 1 Risk/area indicating stakeholder affected, offering innovative mitigation plan resolving that risk)

*Area*	*Identified or Potential Risk & Stakeholder*	*Mitigation Plan To Resolve Risk*
*Marketing*
*Other (Define)*
*Finance*
*People*
*Shipping*
*Ordering*

29 Balanced Scorecard (Shareholder value or Financial Perspective) Quadrant One

(Use UOPX Librarian’s & 3 sources below in completing your 4 Quadrant Balanced Scorecards)

1 Balance Scorecard Institute. (2016). Why Measure and Manage Performance? Balancedscorecard.org. Retrieved 20 February 2016, from https://balancedscorecard.org/Resources/Articles-White-Papers/Why-Manage-Performance

2 Pearce, J. A. II. (2013). Strategic management: Planning for domestic and global competition

(13th ed.). New York, NY: McGraw-Hill.

3 Thompson, A. A., Gamble, J. E., & Strickland, A. J. (2012). Crafting and executing strategy: The quest for competitive advantage (18th ed.). New York, NY: McGraw-Hill.

*Quadrant One Shareholder Value Or Financial Perspective*		*Balanced Scorecard For (Insert Your Business Name Here)*
*Measures*	*Objectives*	*Measure*	*Target*	*Initiatives*	*Year 1*	*Year 2*	*Year 3*
*Market Share*	share of market, not stock market pricing)
*Revenues & Costs*
*Profitability*
*Competitive Position*

30 Balanced Scorecard ( Customer value perspective) Quadrant Two

*Quadrant TWO Customer Value Perspective*			*Balanced Scorecard For (Insert Your Business Name Here)*
*Measures*	*Objectives*	*Measure*	*Target*	*Initiatives*	*Year 1*	*Year 2*	*Year 3*
*Customer Retention Or Turnover*
*Customer Satisfaction*
*Customer Value*

31 Balanced Scorecard ( Process or internal operations perspective) Quadrant Three

*Quadrant THREE Process Or Internal Operations Perspective*			*Balanced Scorecard For (Insert Your Business Name Here)*
*Measures*	*Objectives*	*Measure*	*Target*	*Initiatives*	*Year 1*	*Year 2*	*Year 3*
*Measure Of Process Performance*
*Productivity Or Productivity Improvement*
*Operations Metrics*

32 Balanced Scorecard (Learning and growth (employee) perspective) Quadrant Four

*Quadrant FOUR Learning & Growth (Employee Perspective)*			*Balanced Scorecard For (Insert Your Business Name Here)*
*Measures*	*Objectives*	*Measure*	*Target*	*Initiatives*	*Year 1*	*Year 2*	*Year 3*
*Employee Satisfaction*
*Employee Turnover Or Retention*
*Level Of Organizational Capability*
*Nature Of Organizational Culture Or Climate*
*Technological Innovation*

33 Potential Risks and Mitigation Solution Plan

(Identify your top 2 risks & your specific mitigation solution plan for each)

34 Ethical implications of solutions

(Identify the mitigation solutions from 33 above, relative to ethical practices )

35 Contingency Strategy and Funding

(Here talk about a significant situation/event/crisis that may occur & identify the contingency activity that you’d employ as well as the amount & sourcing of funds)

36 Communication Plan Template

(Be very practical/realistic here & Use your creativity with new technological communication vehicles) (Be very specific, detailed, & use common sense & name examples) (Communication objectives could be to inform a specific group, or talk on status of sales, revenues, profits, performance, etc.)(Message Types could be specific reports, collaboration software(i.e. Dropbox, etc.), Media Channel might be (corporate or personal email, website postings, in person meetings, formal reports, etc.) Timing/Frequency could include hourly, daily, weekly, bi-weekly, quarterly, annually, etc.) & feel free to use any new emerging techniques/technologies that you choose!

*Target Audience*	*Communication* *Objective*	*Message* *Type*	*Media* *Channel*	*Timing/* *Frequency*
*CEO/President/* *Board of Directors*
*Investors/* *Stockholders*
*Management Team*
*All Employees*
*Marketing Department*
*Community*
*Vendors/Suppliers*
*Customers/Clientele*

37 Monitor and Control Your Strategic Plan Using Your Balanced Scorecard

Identify 3 methods you’ll use here & analyze exactly how the measures will advance organizational goals both

financially & operationally (include graphic similar to below)

Above: Scorecard Pyramid (2012), Retrieved from www.meshekah.com

38 Short Term Objectives

Identify 3 specific short term objectives in table

Objectives

39 Functional Tactics

(Describe the specific tactics you’ll employ in each of the five functional areas below)

*Functional Area*	*Functional Tactics*
*Human Resources*
*Executive Management*
*Sales*
*Finance*
*Production/Operations*
*Research & Development*

40 Marketing Strategies and Tactics

(Provide one example of each of the following & functional tactic supporting your strategies

*Marketing Functional Area*	*Functional Tactics*
*Product Life Cycle Considerations*
*Customer Relationship Management (CRM)*
*Product Packaging*
*Services*
*Product Marketing*
*Promotions*
*Customer Support*
*Advertising*
*Incentives*

41 Information Technology Strategies and Tactics

(Provide one example of each of the following & functional tactic supporting your strategies)

*Information Technology Functional Area*	*Functional Tactics*
*Computer Systems*
*Software: Collaboration Tools*
*Administrative Applications: Administrative Systems, Report Writing, Database Administration*
*Technology Advances*
*Network & Infrastructure Services: (Internet, Email, Security, System Admin, Voice Communications)*
*User Services: IT Help Desk, Desktop Services, IT Purchasing, IT Website, IT Newsletters, Switchboard Operators*

42 Ethical Issues Faced By the Organization

(Identify & discuss & explain most likely issues your organization will really face)

43 Legal and Regulatory Issues Faced By the Organization

(Discuss realistic issues you can anticipate being problems for your specific division from both areas, citing specific institutions that regulate/license/oversee your business, and other entities you will comply with on City/State/Federal/Global level )

44 Corporate Social Responsibility (CSR) (Four)

(Expand What you covered in section 13 providing 4 specific innovative CSR examples)

45 Impact of Triple Bottom Line (People, Planet, & Profit) On Strategic Plan & It’s Implementation

(Describe possible implications)

46 Reference/Resource Page- Current & Past Core Course UOPX Textbooks

(Always Read & properly cite current textbook & chapters using UOPX reference/citation guidelines (i.e. MKT 421, Ethics, Project Management, etc.)

47 Reference/Resource Page- External Resources

(Use correct formatting, i.e. Internet sources-) (This heavy research paper should use 5 new sources every weekly using UOPX Librarian help locating great new data sources!)

48 Reference/Resource Page- Graphic/Photo/Logo and Other References

(PowerPoint Graphics, Excel Spreadsheets & Word Tables/Smart Art are simple to use and can offer fantastic visual communications simplifying your discussions! Cite YOUR personal work, as well as other charts, graphs, photos, etc.!)

-----------------------------------------Student Guidelines----------------------------------------------------

Weekly verify the following prior to submitting your executive plan:

1- all required sections completed

2- all past papers updated/corrected

3- MS Word scan for spelling errors

4- Use Writepoint by Grammerly)

5- Use Reference & Citation formatting

(Remember, you’ll lose points again in week 5 for anything missing/not updated!!!)

Week 2 requires sections (Cover page logo) & (2-18) & (46-48)

Week 3 requires sections (19-26) & (46-48)

Week 4 requires (27-36) & (46-48)

Week 5 requires (1) & (37-45) & (46-48)

SPELL Check Your Plans Every Week (view guidance for beginners in MS Word) (Top management would throw out your work fast if not done!) http://www.learningcomputer.com/ms_word_review_tab/

(Remember to remove all the red fonts and yellow highlighting defining student guidance every week, so that you have a professionally looking document to present in week 5 with all black fonts, 100% accurate pagination, & all segments of the paper including corrections/changes incorporated in it!)

(Use your strategic plan after week 5 to demonstrate your expertise, knowledge, and professionalism during your future new job interviews! (YOU are a Phoenix!)

How to automatically update TOC Using MS Word in Office 365 & Windows 10

(both available to All UOPX Students Free!)

1 click on top menu “References”Tab

2 click on “table of contents” section then “update table”

3 click on drop down menu “update entire table” & “ok” (you have the option to just update the page numbers as the alternative selection)

Special notice-YOU can save time by locating your own sections in TOC by “Ctrl-clicking” to automatically take you to that new section you want to create or to update a missing section with new materials.

Grading Rubrics

BUS 475 Grading Rubric Week 2

Strategic Plan #1 (8/28/16)

*TOC #*	*Subheading*	*Point Value*	*Points Earned*
*Logo*	*Cover Page New Division Logo*	*0.3*	0.
2	*Parent Firm and Purpose and Name of New Company Division*	*0.4*	0.
3	*Name of New Product/Service*	*0.4*	0.
4	*Product/Service Differentiation*	*0.4*	0.
5	*Customer Needs*	*0.4*	0.
6	*Competitive Advantage and Table of Competitors*	*0.4*	0.
7	*New Division Mission Statement (Differentiation from Competition)*	*0.4*	0.
8	*Vision Statement (New Division With 3-Year Future Focus)*	*0.4*	0.
9	*Value Proposition (Guiding New Division Strategic Direction)*	*0.4*	0.
10	*Vision/Mission (Alignment Between New Division & Parent)*	*0.4*	0.
11	*Division’s Strategic Direction*	*0.4*	0.
12	*Culture (New Division)*	*0.4*	0.
13	*Social Responsibility (New Division)*	*0.4*	0.
14	*Ethics (New Division)*	*0.4*	0.
15	*Business Projection Overview (Unit Sales, Revenue, Profit, & ROI)*	*0.4*	0.
16	*Key Milestones Timeline Graph*	*0.4*	0.
17	*Market Position vs Competitors Statement*	*0.4*	0.
18	*Marketing Perceptual Map*	*0.4*	0.
*46-48*	*References (Textbook), (External Resources, other References), (Graphics/Photos/Logos/Other)*	*0.4*	0.
*User Guidance*	*Removed Student Guidance (red font instructions with yellow highlighting) making draft strategic plan professional*	*0.3*	0.
*Footer*	*All document footer need to be customized to your data*	*0.2*	0.
			0.
*Total*		*8.0*	0.

BUS 475 Grading Rubric Week 3

Strategic Plan #2 ( 8/28/16 )

*TOC #*	*Subheading*	*Point Value*	*Points Earned*
19	*SWOTT Analysis (Internal Forces and Trend Factors)*	*1.0*	0.
20	*SWOTT Analysis (External Forces and Trend Factors)*	*1.0*	0.
21	*Supply and Value Chain Analysis*	*1.0*	0.
22	*Change Adaptation (Parent Firm’s Example)*	*0.4*	0.
23	*Change Adaptation (How New Division Will Adapt To Crisis Example)*	*0.4*	0.
24	*Leverage Core Competencies and Resources*	*1.0*	0.
25	*Major Issues, Hypothesis, 3 Research Questions and Analysis*	*1.0*	0.
26	*Major Opportunities, Hypothesis, 3 Research Questions, and Analysis*	*1.0*	0.
46	*UOPX Textbooks*	*0.4*	0.
47	*External Resources*	*0.4*	0.
48	*Graphic/Photo/Logo and other Resources*	*0.4*	0.
			0.
*Total*		*8.0*	0.

Remove all the prior grading & comments,

red fonts & yellow highlighted student guidelines

before submitting your week 5 paper! (Note: incomplete

work from weeks 2-4 in this progressive assignment, can

have point deductions in week 5 AGAIN !)

BUS 475 Grading Rubric Week 4

Strategic Plan #3 ( 8/28/16 )

*TOC #*	*Subheading*	*Point Value*	*Points Earned*
27	*Major Assumptions*	*1.0*	0.
28	*Risk And Change Management Plan*	*1.0*	0.
*29-32*	*Balanced Scorecard And Impact On Stakeholders Graphs*	*1.2*	0.
33	*2 Potential Risks And Mitigation Plan*	*0.6*	0.
34	*Ethical Implications Of Solutions*	*1.0*	0.
35	*Contingency Strategy And Funding*	*1.0*	0.
36	*Communications Plan Template*	*1.0*	0.
46	*References UOPX Textbooks*	*0.4*	0.
47	*References External Resources*	*0.4*	0.
48	*Graphic/Photo/Logo/and Other References*	*0.4*	0.

*Week 5*	*Deductions for Prior Missing Work*		*-0.*
			0.
*Total*		*8.0*	0.

BUS 475 Grading Rubric Week 5

Strategic Plan #4 (Final) ( 8/28/16 )

*TOC #*	*Subheading*	*Point Value*	*Points Earned*
1	*Executive Summary (New div definition, mission, vision, value prop, key assumptions, risks, change mgmt. issues, final biz model (growth %, Rev $, profit $, ROI, All stakeholder impact)*	*2.0*	0.
37	*3 methods To Monitor & Control Your Strategic Plan Using Balanced Scorecard*	*0.9*	0.
38	*Strategies/tactics to implement/realize (3) Three objectives, measures and targets*	*0.9*	0.
39	*Functional Tactics Table*	*0.6*	0.
40	*Marketing Strategies & Tactics Table*	*0.5*	0.
41	*Information Technology Strategies & Tactics Table*	*0.6*	0.
42	*Ethical Issues Faced By the Organization*	*0.5*	0.
43	*Legal & Regulatory Issues Faced By the Organization*	*0.5*	0.
44	*4 Corporate Social Responsibility (CSR) Examples*	*0.8*	0.
45	*Triple Bottom Line (People, Planet, & Profit)*	*0.8*	0.
46	*References UOPX Textbooks*	*0.7*	0.
47	*References External Resources*	*0.6*	0.
48	*Graphic/Photo/Logo/and Other References*	*0.6*	0.
			0.
	*Deductions for missing wk 2*	*Minus*	*-0.*
	*Deductions for missing wk 3*	*Minus*	*-0.*
	*Deductions for missing wk 4*	*Minus*	*-0.*
			0.
*Total*		*10.0*	*0.0*

Pop N’ Shine Auto Detailing & Tow

“The Quality & Service You Can Trust!”

�

“A Division of Henson’s Fix Auto”

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POP N’ SHIEN AUTO DETAILING & TOWING SERVICE Page 1

_1533923724.xls

Chart1

40931	Project Start
40963	Milestone 1
40963	Milestone 2
40969	Milestone 3
40983	Milestone 4
41044	Milestone 5
41075	Milestone 6
41090	Milestone 7
41105	Milestone 8
41120	Milestone 9
41205	Milestone 10
41274	Project End

DATE

POSITION

-10

-15

-20

-15

Project Timeline

YOUR PROJECT TIMELINE
PROJECT DETAILS
DATE	MILESTONE	POSITION	BASELINE
23-Jan	Project Start	25	1
24-Feb	Milestone 1	10	1
24-Feb	Milestone 2	-10	1
1-Mar	Milestone 3	15	1
15-Mar	Milestone 4	-15	1
15-May	Milestone 5	15	1
15-Jun	Milestone 6	-15	1
30-Jun	Milestone 7	15	1
15-Jul	Milestone 8	-20	1
30-Jul	Milestone 9	20	1
23-Oct	Milestone 10	-15	1
31-Dec	Project End	15	1

Project Timeline

DATE

POSITION

Project Timeline Tips: The role of the Position values in the Project Details table is to prevent the Milestone labels from overlapping each other on the timeline. Use positive numbers to position labels above the timeline and negative numbers to position them below. To add additional Milestones, either insert new rows within the table or start typing below the last table entry and the table will automatically expand to accommodate your newly added data.