Strategic Plan Part 1: New Product or Service
rose.angel13
bus_475_strategic_plan_template_.docxParent Company Name
New Division Name
New Service/Product Name
Students Name
BUS 475
Date
Professor Roger Sullivan
Create & Post
Your New Division’s Name/Logo
HERE (in week 2)
(use design, color, creativity)
Leverage parent firm as
”a div of parent firm name”
(Don’t Breach Copyright Laws!)
(Cite it in appropriate Reference Section)
(Plan to refine it weekly)
Remove all (red font-yellow highlight) student guidance as you move through each section, so that in week 5 you have a professional, (all black font) document you’re proud of for your next job interview !
Be sure to change the footer below with your new information
Table of Contents
New division Value Proposition: 5
Final Business Model Projections (Over 3 Year Planning Period): 5
2 Parent Firm and Purpose and Name of New Company Division 6
3 Name & Composition of New Product/Service 6
4 Product/Service Differentiation 6
5 Target Market and Customer Needs 6
6 Competitive Advantage and Table of Competitors 6
7 New Division Mission Statement (Differentiation from Competition) 7
8 Vision Statement (New Division with 3 Year Future Focus) 7
9 Value proposition (Guiding New Division Strategic Direction) 7
10 Vision/Mission (Alignment Between New Division and Parent) 7
11 Division's Strategic Direction 7
13 Social Responsibility (New Division) 7
15 Business Projection Overview (Unit Sales, Revenue, Profit, and Return On Investment) 8
16 Key Milestones Timeline Graph 9
17 Market Position vs Competitors Statement 9
19 SWOTT Analysis (Internal Forces and Trend Factors) 10
20 SWOTT Analysis (External Forces and Trend Factors) 11
21 Supply and Value C hain Analysis 12
22 Change Adaptation (Parent Firm’s Example) 13
23 Change Adaptation (How New Division Will Adapt To Crisis Example) 13
24 Leverage Core Competencies and Resources 13
25 Major Issues, Hypothesis, 3 Research Questions and Analysis 13
26 Major Opportunities, Hypothesis, 3 Research Questions, and Analysis 13
28 Risk and Change Management Plan 14
29 Balanced Scorecard (Shareholder value or Financial Perspective) Quadrant One 14
30 Balanced Scorecard ( Customer value perspective) Quadrant Two 15
31 Balanced Scorecard ( Process or internal operations perspective) Quadrant Three 17
32 Balanced Scorecard (Learning and growth (employee) perspective) Quadrant Four 17
33 Potential Risks and Mitigation Solution Plan 18
34 Ethical implications of solutions 18
35 Contingency Strategy and Funding 19
36 Communication Plan Template 19
37 Monitor and Control Your Strategic Plan Using Your Balanced Scorecard 20
40 Marketing Strategies and Tactics 21
41 Information Technology Strategies and Tactics 21
42 Ethical Issues Faced By the Organization 22
43 Legal and Regulatory Issues Faced By the Organization 22
44 Corporate Social Responsibility (CSR) (Four) 22
45 Impact of Triple Bottom Line (People, Planet, & Profit) On Strategic Plan & It’s Implementation 22
46 Reference/Resource Page- Current & Past Core Course UOPX Textbooks 22
47 Reference/Resource Page- External Resources 22
48 Reference/Resource Page- Graphic/Photo/Logo and Other References 22
(Succinctly summarize every section, convincing management to approve your proposal (don’t exceed this page):
1 Executive Summary
New Division Definition:
New division Mission:
New division Vision:
New division Value Proposition:
Key Assumptions:
-Risks:
-Change Management Issues:
Final Business Model Projections (Over 3 Year Planning Period):
-Growth %:
-Revenue $:
-Profitability $:
-Return On Investment (ROI) (Reference Section 15)
-Planned Impact On All Stakeholders
2 Parent Firm and Purpose and Name of New Company Division
(This cannot be a “department” of the parent firm, but a completely new, self-sustaining division of the parent firm!)
3 Name & Composition of New Product/Service
(Create a new name for your product/service & specify whether it’s a product or service or both here) (In addition, think deeply about the product/service, accessories/variations, and ideas for these areas over first 3 year). Most importantly, do your research & tell us exactly what your full idea is (see section 15)
4 Product/Service Differentiation
Describe exactly what your differences are and support them in a MS Word Table & (add photos, scanned sketches, graphics visualizing your differentiation your product/service from your competition)
5 Target Market and Customer Needs
(Define your Taget Markets and how your new division addresses customer needs (be specific))
6 Competitive Advantage and Table of Competitors
(Discuss your specific new product/service & it’s competitive advantages
followed by completing the table below (expand if needed)) (Be sure you research exactly the countries your product will be marketed in)
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Most Likely Competitor |
Potential Other Competitors |
Least Likely Competitors |
Country Found |
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7 New Division Mission Statement (Differentiation from Competition)
(Create an innovative Mission Statement)
8 Vision Statement (New Division with 3 Year Future Focus)
(Create an innovative Vision statement for where you want your business to become by year 3)
9 Value proposition (Guiding New Division Strategic Direction)
(Should answer questions: "Why should I buy this product or service?" &
"Why should I do anything at all" (A clear/specific statement about your offering’s tangible benefits & stated in terms understood/accepted by target customer)
10 Vision/Mission (Alignment Between New Division and Parent)
List both mission and vision
and compare the parent’s position to the new division’s position
11 Division's Strategic Direction
Include an overview of where you’ll take your firm
and how you’ll get there from a strategic point of view
12 Culture (New Division)
Define what it’s like working within your division for employees
13 Social Responsibility (New Division)
Identify parent firm’s Corporate Social Responsibility, suggesting means of giving back to your local or national community via volunteering, sponsoring or other creative & innovative means. Most parent company websites currently list those activities, and they are easy for you to capture, and to embellish/align with your new division’s focus! Add what your new division will do, including new creative ideas!
14 Ethics (New Division)
Can you offer a weblink to parent firm’s Ethics Policy &
Compare your new division plans to your parent firm here?
15 Business Projection Overview (Unit Sales, Revenue, Profit, and Return On Investment)
(Use statistics you create & label accordingly) (Be CERTAIN to research your target market, identify your complete product(s) or line by providing an MS Excel Spreadsheet with your list of ideas, products, improvements, enhancements, and accessories & services you’re thinking about to impress your top management now!)
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Your product/service name |
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Year One |
Year Two |
Year Three |
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Unit Sales (000, mm,) |
# units |
# units |
# units |
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Revenue (000, mm,) |
$ |
$ |
$ |
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Profit |
% GPM |
% GPM |
% GPM |
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Unit Sales |
# units |
# units |
# units |
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Return on Investment (ROI) |
% |
% |
% |
Figure 1. Created by (your name), (date)
16 Key Milestones Timeline Graph
(Use any free MS Excel Template & Be sure to post your key events within it) (Use cool graphics where possible) (Don’t forget to cite your work!) (You can begin with this link if desired https://www.officetimeline.com/excel-timeline )
17 Market Position vs Competitors Statement
(This should be a brief paragraph about your firm’s product/service vs the competition in your marketplace.
(Essentially, explaining your perceptual map below))
18 Marketing Perceptual Map
(Create perceptual map, as you’ve done in MKT 421, identifying where your new product/service ranks in market share vs your competitors,
using free MS Perceptual Map templates (replace example map below)) (Remember to label your map appropriately on each axis too) (Try watching video https://www.youtube.com/watch?v=GlkixO-rXJA )Try using graphic logos from your competitors, and color to dress up your map)
19 SWOTT Analysis (Internal Forces and Trend Factors)
(Complete 2 SWOTT Charts defining New Divisions Forces & Factors, (build off your publicly traded parent firm), but be careful to write about your new division )(Use numbers, %, $, or other metrics to help explain your points)
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Internal Forces & Trend Factors (11) |
Strengths |
Weaknesses |
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Strategy |
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Organizational Structures |
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Processes & Systems |
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Resources |
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Goals |
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Strategic Capabilities |
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Culture |
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Technologies |
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Innovations |
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Intellectual Property |
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Leadership |
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20 SWOTT Analysis (External Forces and Trend Factors)
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External Forces & Trend Factors (8) |
Opportunities |
Threats |
Trends |
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Legal & Regulatory |
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Global |
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Economic |
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Technological |
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Innovation |
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Social |
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Environmental |
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Competitive Analysis |
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21 Supply and Value Chain Analysis
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PRIMARY ACTIVITES |
SUPPORT ACTIVITIES |
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1. Operations |
1. Firm Infrastructure |
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2. Sales and Marketing |
2. Research and Development (R&D) |
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3. Supply Chain & Logistics |
3. Procurement & Manufacturing |
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4. Service |
4. Human Resource Management |
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Chart adapted from Dess, Lumpkin, Eisner, & McNamara (2014)
22 Change Adaptation (Parent Firm’s Example)
(Define how your parent firm encountered some drastic change/crisis &
exactly how they adapted to it to succeed)
23 Change Adaptation (How New Division Will Adapt To Crisis Example)
(Create a realistic crisis that your new division might encounter over next 3 years &
offer your best method of fully adapting to it, & moving forward for success)
24 Leverage Core Competencies and Resources
Define your new division Core Competencies offering examples of how you’ll leverage them & other resources)
25 Major Issues, Hypothesis, 3 Research Questions and Analysis
(Use Quantitative Analysis in answering this section-generate a hypothesis surround each issue & research questions to use for conducting analysis)
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MAJOR ISSUES |
HYPOTHESIS |
RESEARCH QUESTIONS |
ANALYSIS |
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Created by (Your Name) (Date)
26 Major Opportunities, Hypothesis, 3 Research Questions, and Analysis
(Use Quantitative Analysis to answer this section-generate a hypothesis surround each issue & research questions to use for conducting analysis) View Video at http://study.com/academy/lesson/formulating-the-research-hypothesis-and-null-hypothesis.html (but don’t subscribe! Use it to jog your memory on prior studies)
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MAJOR OPPORTUNITIES |
HYPOTHESIS |
RESEARCH QUESTIONS |
ANALYSIS |
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Created by (Your Name) (Date)
27 Three Major Assumptions
(Include three (3) areas that are crucial to your success/failure)
28 Risk and Change Management Plan
(Identify 1 Risk/area indicating stakeholder affected, offering innovative mitigation plan resolving that risk)
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Area |
Identified or Potential Risk & Stakeholder |
Mitigation Plan To Resolve Risk |
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Marketing |
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Other (Define) |
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Finance |
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People |
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Shipping |
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Ordering |
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29 Balanced Scorecard (Shareholder value or Financial Perspective) Quadrant One
(Use UOPX Librarian’s & 3 sources below in completing your 4 Quadrant Balanced Scorecards)
1 Balance Scorecard Institute. (2016). Why Measure and Manage Performance? Balancedscorecard.org. Retrieved 20 February 2016, from https://balancedscorecard.org/Resources/Articles-White-Papers/Why-Manage-Performance
2 Pearce, J. A. II. (2013). Strategic management: Planning for domestic and global competition
(13th ed.). New York, NY: McGraw-Hill.
3 Thompson, A. A., Gamble, J. E., & Strickland, A. J. (2012). Crafting and executing strategy: The quest for competitive advantage (18th ed.). New York, NY: McGraw-Hill.
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Quadrant One Shareholder Value Or Financial Perspective |
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Balanced Scorecard For (Insert Your Business Name Here) |
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Measures |
Objectives |
Measure |
Target |
Initiatives |
Year 1 |
Year 2 |
Year 3 |
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Market Share
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share of market, not stock market pricing) |
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Revenues & Costs |
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Profitability |
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Competitive Position |
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30 Balanced Scorecard ( Customer value perspective) Quadrant Two
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Quadrant TWO Customer Value Perspective |
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Balanced Scorecard For (Insert Your Business Name Here) |
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Measures |
Objectives |
Measure |
Target |
Initiatives |
Year 1 |
Year 2 |
Year 3 |
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Customer Retention Or Turnover |
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Customer Satisfaction |
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Customer Value |
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31 Balanced Scorecard ( Process or internal operations perspective) Quadrant Three
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Quadrant THREE Process Or Internal Operations Perspective |
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Balanced Scorecard For (Insert Your Business Name Here) |
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Measures |
Objectives |
Measure |
Target |
Initiatives |
Year 1 |
Year 2 |
Year 3 |
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Measure Of Process Performance |
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Productivity Or Productivity Improvement |
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Operations Metrics |
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32 Balanced Scorecard (Learning and growth (employee) perspective) Quadrant Four
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Quadrant FOUR Learning & Growth (Employee Perspective) |
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Balanced Scorecard For (Insert Your Business Name Here) |
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Measures |
Objectives |
Measure |
Target |
Initiatives |
Year 1 |
Year 2 |
Year 3 |
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Employee Satisfaction |
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Employee Turnover Or Retention |
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Level Of Organizational Capability |
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Nature Of Organizational Culture Or Climate |
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Technological Innovation |
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33 Potential Risks and Mitigation Solution Plan
(Identify your top 2 risks & your specific mitigation solution plan for each)
34 Ethical implications of solutions
(Identify the mitigation solutions from 33 above, relative to ethical practices )
35 Contingency Strategy and Funding
(Here talk about a significant situation/event/crisis that may occur & identify the contingency activity that you’d employ as well as the amount & sourcing of funds)
36 Communication Plan Template
(Be very practical/realistic here & Use your creativity with new technological communication vehicles) (Be very specific, detailed, & use common sense & name examples) (Communication objectives could be to inform a specific group, or talk on status of sales, revenues, profits, performance, etc.)(Message Types could be specific reports, collaboration software(i.e. Dropbox, etc.), Media Channel might be (corporate or personal email, website postings, in person meetings, formal reports, etc.) Timing/Frequency could include hourly, daily, weekly, bi-weekly, quarterly, annually, etc.) & feel free to use any new emerging techniques/technologies that you choose!
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Target Audience |
Communication Objective |
Message Type |
Media Channel |
Timing/ Frequency |
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CEO/President/ Board of Directors |
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Investors/ Stockholders |
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Management Team |
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All Employees |
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Marketing Department |
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Community |
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Vendors/Suppliers |
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Customers/Clientele |
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37 Monitor and Control Your Strategic Plan Using Your Balanced Scorecard
Identify 3 methods you’ll use here & analyze exactly how the measures will advance organizational goals both
financially & operationally (include graphic similar to below)
Above: Scorecard Pyramid (2012), Retrieved from www.meshekah.com
38 Short Term Objectives
Identify 3 specific short term objectives in table
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Objectives |
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3 |
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39 Functional Tactics
(Describe the specific tactics you’ll employ in each of the five functional areas below)
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Functional Area |
Functional Tactics |
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Human Resources |
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Executive Management |
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Sales |
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Finance |
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Production/Operations |
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Research & Development |
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40 Marketing Strategies and Tactics
(Provide one example of each of the following & functional tactic supporting your strategies
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Marketing Functional Area |
Functional Tactics |
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Product Life Cycle Considerations |
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Customer Relationship Management (CRM) |
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Product Packaging |
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Services |
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Product Marketing |
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Promotions |
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Customer Support |
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Advertising |
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Incentives |
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41 Information Technology Strategies and Tactics
(Provide one example of each of the following & functional tactic supporting your strategies)
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Information Technology Functional Area |
Functional Tactics |
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Computer Systems |
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Software: Collaboration Tools |
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Administrative Applications: Administrative Systems, Report Writing, Database Administration |
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Technology Advances |
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Network & Infrastructure Services: (Internet, Email, Security, System Admin, Voice Communications) |
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User Services: IT Help Desk, Desktop Services, IT Purchasing, IT Website, IT Newsletters, Switchboard Operators |
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42 Ethical Issues Faced By the Organization
(Identify & discuss & explain most likely issues your organization will really face)
43 Legal and Regulatory Issues Faced By the Organization
(Discuss realistic issues you can anticipate being problems for your specific division from both areas, citing specific institutions that regulate/license/oversee your business, and other entities you will comply with on City/State/Federal/Global level )
44 Corporate Social Responsibility (CSR) (Four)
(Expand What you covered in section 13 providing 4 specific innovative CSR examples)
45 Impact of Triple Bottom Line (People, Planet, & Profit) On Strategic Plan & It’s Implementation
(Describe possible implications)
46 Reference/Resource Page- Current & Past Core Course UOPX Textbooks
(Always Read & properly cite current textbook & chapters using UOPX reference/citation guidelines (i.e. MKT 421, Ethics, Project Management, etc.)
47 Reference/Resource Page- External Resources
(Use correct formatting, i.e. Internet sources-) (This heavy research paper should use 5 new sources every weekly using UOPX Librarian help locating great new data sources!)
48 Reference/Resource Page- Graphic/Photo/Logo and Other References
(PowerPoint Graphics, Excel Spreadsheets & Word Tables/Smart Art are simple to use and can offer fantastic visual communications simplifying your discussions! Cite YOUR personal work, as well as other charts, graphs, photos, etc.!)
-----------------------------------------Student Guidelines----------------------------------------------------
Weekly verify the following prior to submitting your executive plan:
1- all required sections completed
2- all past papers updated/corrected
3- MS Word scan for spelling errors
4- Use Writepoint by Grammerly)
5- Use Reference & Citation formatting
(Remember, you’ll lose points again in week 5 for anything missing/not updated!!!)
Week 2 requires sections (Cover page logo) & (2-18) & (46-48)
Week 3 requires sections (19-26) & (46-48)
Week 4 requires (27-36) & (46-48)
Week 5 requires (1) & (37-45) & (46-48)
SPELL Check Your Plans Every Week (view guidance for beginners in MS Word) (Top management would throw out your work fast if not done!) http://www.learningcomputer.com/ms_word_review_tab/
(Remember to remove all the red fonts and yellow highlighting defining student guidance every week, so that you have a professionally looking document to present in week 5 with all black fonts, 100% accurate pagination, & all segments of the paper including corrections/changes incorporated in it!)
(Use your strategic plan after week 5 to demonstrate your expertise, knowledge, and professionalism during your future new job interviews! (YOU are a Phoenix!)
How to automatically update TOC Using MS Word in Office 365 & Windows 10
(both available to All UOPX Students Free!)
1 click on top menu “References”Tab
2 click on “table of contents” section then “update table”
3 click on drop down menu “update entire table” & “ok” (you have the option to just update the page numbers as the alternative selection)
Special notice-YOU can save time by locating your own sections in TOC by “Ctrl-clicking” to automatically take you to that new section you want to create or to update a missing section with new materials.
Grading Rubrics
BUS 475 Grading Rubric Week 2
Strategic Plan #1 (8/5/16)
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TOC # |
Subheading |
Point Value |
Points Earned |
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Logo |
Cover Page New Division Logo |
0.3 |
0. |
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2 |
Parent Firm and Purpose and Name of New Company Division |
0.4 |
0. |
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3 |
Name of New Product/Service |
0.4 |
0. |
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4 |
Product/Service Differentiation |
0.4 |
0. |
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5 |
Customer Needs |
0.4 |
0. |
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6 |
Competitive Advantage and Table of Competitors |
0.4 |
0. |
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7 |
New Division Mission Statement (Differentiation from Competition) |
0.4 |
0. |
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8 |
Vision Statement (New Division With 3-Year Future Focus) |
0.4 |
0. |
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9 |
Value Proposition (Guiding New Division Strategic Direction) |
0.4 |
0. |
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10 |
Vision/Mission (Alignment Between New Division & Parent) |
0.4 |
0. |
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11 |
Division’s Strategic Direction |
0.4 |
0. |
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12 |
Culture (New Division) |
0.4 |
0. |
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13 |
Social Responsibility (New Division) |
0.4 |
0. |
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14 |
Ethics (New Division) |
0.4 |
0. |
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15 |
Business Projection Overview (Unit Sales, Revenue, Profit, & ROI) |
0.4 |
0. |
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16 |
Key Milestones Timeline Graph |
0.4 |
0. |
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17 |
Market Position vs Competitors Statement |
0.4 |
0. |
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18 |
Marketing Perceptual Map |
0.4 |
0. |
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46-48 |
References (Textbook), (External Resources, other References), (Graphics/Photos/Logos/Other) |
0.4 |
0. |
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User Guidance |
Removed Student Guidance (red font instructions with yellow highlighting) making draft strategic plan professional |
0.3 |
0. |
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Footer |
All document footer need to be customized to your data |
0.2 |
0. |
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0. |
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Total |
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8.0 |
0. |
BUS 475 Grading Rubric Week 3
Strategic Plan #2 ( 8/5/16 )
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TOC # |
Subheading |
Point Value |
Points Earned |
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19 |
SWOTT Analysis (Internal Forces and Trend Factors) |
1.0 |
0. |
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20 |
SWOTT Analysis (External Forces and Trend Factors) |
1.0 |
0. |
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21 |
Supply and Value Chain Analysis |
1.0 |
0. |
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22 |
Change Adaptation (Parent Firm’s Example) |
0.4 |
0. |
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23 |
Change Adaptation (How New Division Will Adapt To Crisis Example) |
0.4 |
0. |
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24 |
Leverage Core Competencies and Resources |
1.0 |
0. |
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25 |
Major Issues, Hypothesis, 3 Research Questions and Analysis |
1.0 |
0. |
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26 |
Major Opportunities, Hypothesis, 3 Research Questions, and Analysis |
1.0 |
0. |
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46 |
UOPX Textbooks |
0.4 |
0. |
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47 |
External Resources |
0.4 |
0. |
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48 |
Graphic/Photo/Logo and other Resources |
0.4 |
0. |
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0. |
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Total |
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8.0 |
0. |
Remove all the prior grading & comments,
red fonts & yellow highlighted student guidelines
before submitting your week 5 paper! (Note: incomplete
work from weeks 2-4 in this progressive assignment, can
have point deductions in week 5 AGAIN!)
BUS 475 Grading Rubric Week 4
Strategic Plan #3 ( 8/5/16 )
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TOC # |
Subheading |
Point Value |
Points Earned |
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27 |
Major Assumptions |
1.0 |
0. |
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28 |
Risk And Change Management Plan |
1.0 |
0. |
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29-32 |
Balanced Scorecard And Impact On Stakeholders Graphs |
1.2 |
0. |
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33 |
2 Potential Risks And Mitigation Plan |
0.6 |
0. |
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34 |
Ethical Implications Of Solutions |
1.0 |
0. |
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35 |
Contingency Strategy And Funding |
1.0 |
0. |
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36 |
Communications Plan Template |
1.0 |
0. |
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46 |
References UOPX Textbooks |
0.4 |
0. |
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47 |
References External Resources |
0.4 |
0. |
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48 |
Graphic/Photo/Logo/and Other References |
0.4 |
0. |
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Week 5 |
Deductions for Prior Missing Work |
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-0. |
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0. |
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Total |
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8.0 |
0. |
BUS 475 Grading Rubric Week 5
Strategic Plan #4 (Final) (8/5/16)
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TOC # |
Subheading |
Point Value |
Points Earned |
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1 |
Executive Summary (New div definition, mission, vision, value prop, key assumptions, risks, change mgmt. issues, final biz model (growth %, Rev $, profit $, ROI, All stakeholder impact)
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2.0 |
0. |
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37 |
3 methods To Monitor & Control Your Strategic Plan Using Balanced Scorecard |
0.9 |
0. |
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38 |
Strategies/tactics to implement/realize (3) Three objectives, measures and targets |
0.9 |
0. |
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39 |
Functional Tactics Table |
0.6 |
0. |
|
40 |
Marketing Strategies & Tactics Table |
0.5 |
0. |
|
41 |
Information Technology Strategies & Tactics Table |
0.6 |
0. |
|
42 |
Ethical Issues Faced By the Organization |
0.5 |
0. |
|
43 |
Legal & Regulatory Issues Faced By the Organization |
0.5 |
0. |
|
44 |
4 Corporate Social Responsibility (CSR) Examples |
0.8 |
0. |
|
45 |
Triple Bottom Line (People, Planet, & Profit) |
0.8 |
0. |
|
46 |
References UOPX Textbooks |
0.7 |
0. |
|
47 |
References External Resources |
0.6 |
0. |
|
48 |
Graphic/Photo/Logo/and Other References |
0.6 |
0. |
|
|
|
|
0. |
|
|
Deductions for missing wk 2 |
Minus |
-0. |
|
|
Deductions for missing wk 3 |
Minus |
-0. |
|
|
Deductions for missing wk 4 |
Minus |
-0. |
|
|
|
|
0. |
|
Total |
|
10.0 |
0.0 |
POSITION
Project Start Milestone 1 Milestone 2 Milestone 3 Milestone 4 Milestone 5 Milestone 6 Milestone 7 Milestone 8 Milestone 9 Milestone 10 Project End 25 10 -10 15 -15 15 -15 15 -20 20 -15 15 DATE 40931 40963 40963 40969 40983 41044 41075 41090 41105 41120 41205 41274 1 1 1 1 1 1 1 1 1 1 1 1
Your Parent Firm, New Division Name & Product/Service Name Strategic Plan Rev 8/5/2016 7:45 AM Page 1
