Need helping editing a business proposal. (300 words)

BOPUS= Buy online, pick up in store

Our big idea for Kohl’s is to entice customers to use our BOPUS service by offering double Yes2You Reward point s for those who take advantage of our convenient BOPUS service. We also propose to offer an annual shipping free for priority shipping year round, like other top competitors offer. We are a generation of expedient expectations and should be able to offer a more efficient and convenient customer service to all of our customers. We feel this will play a positive impact on how customer’s think of JcPenney . Not only are we rewarding their loyalty, but we are also rewarding them for thinking of Kohl’s for their shopping needs.

Double points for BOPUS will get our customer’s into our stores and will help reduce our shipping costs. For example, if a customer orders a Dyson, they can now pick up one conveniently at their local store as opposed to our EFC charging a surcharge and risk of the item being damaged or lost in transit. We will also put a filter search option for items specifically available for BOPUS.

Our second part of our proposal is our Shipping in which we charge customer’s a set annual fee for priority shipping year round. As consumers, this will change the way we look at JCPenneys. Not only does it show JC Penney’s is making strides to keep up with competitors. but it shows how important our customers are by providing an efficient timeframe for delivery .