2 hrs and 2 page Business APA

Review the Real Marketing 4.1 Article on p. 116 of the textbook. Summarize the issues

presented in the article in one to two paragraphs and answer the following questions including

citations as support for your responses:

1. Marketers watch consumer communication and what they do online. They use this information

to personalize online shopping experiences. Is this sophisticated web research or a violation of

consumer privacy?

2. Are there any laws in place currently to protect consumers in this area? If not, how can

consumers feel protected when surfing various sites or chatting with others online?

3. What can marketers and organizations do in order to ensure that vital consumer information is

private and that consumers feel comfortable visiting their websites and participating in data

research?

Required use of the following website as a guide to complete your

analysis: http://www.monash.edu.au/lls/llonline/quickrefs/27-case-study.pdf

MUST BE 2 OR MORE PAGES IN LENGTH