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Week 4 Assignment: Culture and Marketing Strategy

WEEK 4 ASSIGNMENT 1

Week 4 Assignment: Culture and Marketing Strategy

(Enter your introduction here.) Simply highlight and retype over this information.

Advertisement Explanation

(Thoroughly briefly (one [1] paragraph) describe the chosen advertisement, and thoroughly explain where you located it.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information.

Underlying Assumptions

(Thoroughly analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Thoroughly determine how the ad is using these perceived assumptions to evoke a consumer response.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information.

Advertisement Exclusion

(Thoroughly determine at least one (1) consumer group that the ad excludes, and thoroughly provide a rationale for why the ad would not appeal to the group(s) that you have identified.) Simply highlight and retype over this information.

Advertising Culture

(Thoroughly evaluate this advertisement and its relationship with cultural values (i.e.: determine if the ad is designed to emphasize a set of values or if it is designed to change a cultural value in society). Simply highlight and retype over this information.

Conclusion

(Enter your conclusion here.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information.

References

(Enter your references here.) You do not have to worry about spacing the second line over to be in accordance of APA, because as you can see, the format is set in the template. Hit enter after this line of text and enter your references, then go back and delete this text.

You are required to have a minimum of 3 references for this paper. However, if you look at the rubric, to gain maximum points for the references section, you must include more than the required 2 minimum.