2 PART PAPER (MARKETING)

PART 1;IPHONE

Apple iPhone was co- found long time ago by Steve jobs whereby the “I” found in apple products simply means internet. The “I” as explained by Steve jobs also meant inspire, inform individual about internet. Apple IPhone has various features which creates demand in the market. It got a “sir suggestions” which allows the users to use advanced algorithm to select on which contact should be included on the siri suggestions. It takes a matter of time and how frequently you are in touch with the person to get listed in this app. Apple iPhone can authorize purchase of on other devices only if your fingerprint are included. By owning this product it will benefit me in different ways whereby it has got powerful battery life beyond human imaginations (Aipa, 2009).

In addition, it has impressive camera for taking photos. Apple iPhone was announced in the year 2007 and was developed by Steve jobs. Apple iPhone continuous to expand in the market with its main idea is to create internet communication. The logo of apple iPhone is “IPhone” and I really like the logo as it create a positive impression and liking of the phone. Apple iPhone are packed in boxes to protect its invention. Labeling of apple iPhone comes first to create persuasive and informational altitude to the customers. You can add any label of your choice by tapping edit button and add a label. I like it because you can edit and add any of your desired labels (Tan, 2008).

PART 2;APPLE I WATCH

Apple iwatch is made of glass and it is worn on around the complete wrist of the user. It is made of curved glass which is able to connect with other iOS available like the iPhones. It has got various features inclusive of keeping fitness, caller ID and also it has monitoring sensors of the health of the user. These features benefit the users in different ways as their body fitness is controlled and monitored and any notification is send to the user for corrections. In addition, it’s connectivity to iPhone which gives the users health and able to read from dashboard. Apple iwatch logo is indicated on the watch whereby the user needs to press and hold for a few seconds the digital center button in order for the logo to display. The logo appears on the screen which is iwatch clock and users are allowed to select their favorable colors. Apple iwatch appear like they have come from jewelry shop because they are packed in a pretty box by the designers. I like this name from the way the iwatch works to its look. It’s labeling makes people tempted to purchase it because it has instructions displayed on it containing motion, on and off labels.

The Cloud is Here

IWatch

I chose the name IWatch because it precisely carries the heft of spans of meaning. Time has changed over the years and IWatch is ahead of its time. IWatch brings/puts the cloud at your fingertips.

With the IWatch, you get a slightly more upscale packaging than the Sport. Same outside box material, but in a smaller, square format.

Electronic consumers are expected to purchase the iWatch because Apple products are associated with class and latest technology solutions. Our product is customer driven to meet consumer needs.

References

Aipa, M. (2009). U.S. Patent No. D587,896. Washington, DC: U.S. Patent and Trademark Office.

Tan, S. H. J. (2008). U.S. Patent No. D582,149. Washington, DC: U.S. Patent and Trademark Office.

Image: https://www.google.co.jp/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjuxbj02-jNAhVGFJQKHXOMAbQQjRwIBw&url=http%3A%2F%2Fwww.gcastd.org%2Fccd109-apple-wristwatch-quick-shopping&psig=AFQjCNFdL1b8IEOkmVFaXY8OR7Eb3CgnKQ&ust=1468233969537207