NEED HELP WRITING A 2 PART PAPER

Promotion

Part I: Include an advertisement (or other

promotional piece) for your favorite product

chosen in Assignment #1.

• Provide the link if the ad is a video. • Explain how the advertisement catches the

viewer’s eye and cuts through the

advertising clutter.

• What is the advertisement’s unique 
 selling proposition?

• Point out the tagline, phrases, and images that are used in the advertisement.

• How are the creative choices appropriate 
 for your target market?

• Where does the company advertise? (Please be specific and discuss specific

publications, television channels 


or websites.)

• Explain why the media vehicles were chosen to reach the intended target market.

[minimum length: 300 words]

Assignment #4

Objectives:

• Recognize and analyze the creative decisions used in a promotional piece for an existing product • Create a promotional piece for a new product • Describe media evaluation and selection techniques

In a Word document, answer all of the following:

Part II: Create one promotional piece for

your new product. This can be any form of

advertising: video commercial, print ad,

billboard, etc. It can be in any format that

you feel comfortable using (by hand, by

physical prototype or digitally in any

program available).

• How are the creative choices you used appropriate for your target market?

• Where would you advertise this new product? (Please be specific and

discuss specific publications, television

channels or websites.)

• Explain why you chose these 
 media vehicles to reach the intended

target market.

[minimum length: 200 words]

Use at least two APA-formatted references in this submission to 
 support your claims.

INTRODUCTION TO MARKETING–ONLINE

Item Excellent 
 (100-90%)

Good

(89-80%)

Average

(79-70%)

Needs Improvement
 (69-60% or less)

Requirements Not Met
 (59% or less)

Content 60%

The required questions/topics 
 are responded to thoroughly. 
 The submission is thoughtful, 
 and demonstrates an in-depth understanding of the course material. Research, if required and/or included meets assignment requirements 
 and is credible.

The required questions/topics are responded to somewhat thoroughly. Submission is mostly thoughtful. 
 A few vague areas may need additional clarification. Research, 
 if required and/or included mostly meets the assignment requirements and is credible.

The required questions/topics are addressed, but more explanation might be needed. Research, if required and/or included meets few of the assignment requirements. Research source(s) may 
 not be credible.

The required questions/topics are not addressed in thorough detail. Research, if required and/or included meets few of the assignment requirements. Research source(s) may not be credible.

The required questions/topics have not been responded to. Research, if required and/or included does not meet the assignment requirements. Credible sources not used.

60-54 points 53-48 points 47-42 points 41-36 points 35-0 points

Organization 30%

The assignment is highly organized. It includes topic sentences and transitions 
 and flows well. Each topic 
 or point is developed in its own paragraph.

The assignment is well organized. 
 It includes topic sentences and transitions. There may be one or two places that do not flow well. Each topic or point is developed in its own paragraph.

The assignment is fairly organized. Topic sentences and transitions are included. Several places may be choppy or may not flow well. Each topic or point is developed in its own paragraph, but some may 
 be shorter than others.

The assignment is not well organized. Topic sentences and transitions are used sparingly. May contain many choppy areas. Each topic or point is not developed in its own paragraph.

The assignment is not organized. No topic sentences or transitions are used. Does not flow and is difficult to read. There may be few or no paragraph breaks.

30-27 points 26-24 points 23-21 points 20-18 points 17-0 points

Writing/Spelling/ Grammar/

Mechanics 10%

Writing is clear, well organized, and free of major errors in spelling, grammar, and punctuation.

Writing is clear and well organized. Some errors in spelling, grammar, and punctuation lessened the effectiveness of the communication.

Writing is generally clear and well organized. Several errors 
 in spelling, grammar, and punctuation lessened the effectiveness of the communication.

Writing is often unclear and 
 not well organized. Several 
 errors in spelling, grammar, 
 and punctuation lessened 
 the effectiveness of the communication.

Writing is unclear and unorganized. Significant errors 
 in spelling, grammar, and punctuation prevent effective communication.

10-9 points 8-7 points 6-5 points 4-3 points 2-0 points

Assignment Rubric