WRITE A 3 PART PAPER

Target Market & Distribution

Part I:

Target Market: Revisit your favorite product

identified in Assignment 1, Section I.

• Define your favorite product’s target market using the five bases of segmentation:

geographic, demographic, psychographic,

benefits sought and usage rate.

[minimum length: 100 words]

Distribution: Where is this product sold?

• Does the company use an intensive, selective or exclusive distribution strategy?

• Explain how both the pricing (from Assignment #2) and distribution strategies for

your favorite product are appropriate for the

target market.

[minimum length: 200 words]

Assignment #3

Objectives:

• Describe the bases commonly used to segment consumer markets • Identify the distribution strategy and target market segmentation of an existing product • Determine the distribution strategy and target market segmentation for a new product

In a Word document, answer all of the following:

Part II: 


Target Market: Define your new product’s

target market using the five bases of

segmentation: geographic, demographic,

psychographic, benefits sought and usage

rate. [minimum length: 100 words]




Distribution: Where will you want to sell your

new product?

• Would you use an intensive, selective or exclusive distribution strategy?

• Explain how both the pricing (from Assignment #2) and distribution strategies

for your new product are appropriate for

the target market.

[minimum length: 200 words]




Use at least two APA-formatted references in this submission to support your claims.

INTRODUCTION TO MARKETING–ONLINE

Item Excellent 
 (100-90%)

Good

(89-80%)

Average

(79-70%)

Needs Improvement
 (69-60% or less)

Requirements Not Met
 (59% or less)

Content 60%

The required questions/topics 
 are responded to thoroughly. 
 The submission is thoughtful, 
 and demonstrates an in-depth understanding of the course material. Research, if required and/or included meets assignment requirements 
 and is credible.

The required questions/topics are responded to somewhat thoroughly. Submission is mostly thoughtful. 
 A few vague areas may need additional clarification. Research, 
 if required and/or included mostly meets the assignment requirements and is credible.

The required questions/topics are addressed, but more explanation might be needed. Research, if required and/or included meets few of the assignment requirements. Research source(s) may 
 not be credible.

The required questions/topics are not addressed in thorough detail. Research, if required and/or included meets few of the assignment requirements. Research source(s) may not be credible.

The required questions/topics have not been responded to. Research, if required and/or included does not meet the assignment requirements. Credible sources not used.

60-54 points 53-48 points 47-42 points 41-36 points 35-0 points

Organization 30%

The assignment is highly organized. It includes topic sentences and transitions 
 and flows well. Each topic 
 or point is developed in its own paragraph.

The assignment is well organized. 
 It includes topic sentences and transitions. There may be one or two places that do not flow well. Each topic or point is developed in its own paragraph.

The assignment is fairly organized. Topic sentences and transitions are included. Several places may be choppy or may not flow well. Each topic or point is developed in its own paragraph, but some may 
 be shorter than others.

The assignment is not well organized. Topic sentences and transitions are used sparingly. May contain many choppy areas. Each topic or point is not developed in its own paragraph.

The assignment is not organized. No topic sentences or transitions are used. Does not flow and is difficult to read. There may be few or no paragraph breaks.

30-27 points 26-24 points 23-21 points 20-18 points 17-0 points

Writing/Spelling/ Grammar/

Mechanics 10%

Writing is clear, well organized, and free of major errors in spelling, grammar, and punctuation.

Writing is clear and well organized. Some errors in spelling, grammar, and punctuation lessened the effectiveness of the communication.

Writing is generally clear and well organized. Several errors 
 in spelling, grammar, and punctuation lessened the effectiveness of the communication.

Writing is often unclear and 
 not well organized. Several 
 errors in spelling, grammar, 
 and punctuation lessened 
 the effectiveness of the communication.

Writing is unclear and unorganized. Significant errors 
 in spelling, grammar, and punctuation prevent effective communication.

10-9 points 8-7 points 6-5 points 4-3 points 2-0 points

Assignment Rubric