2 PART PAPER (MARKETING)

Price

Part I: Research and provide the price of the

product you chose in Assignment 1.

• Identify at least three direct or indirect competitors and provide the price for 


each competitor’s product (include 


short citations and references for any 


sources used).

• Explain how these products were priced, based on their competitive differentiators,

features and benefits.

• Based on your research, which pricing strategy is the company using for your

favorite product: penetration, status quo

or skimming?

[minimum length: 250 words]

Use at least two APA-formatted references in this submission to support your claims.

Assignment #2

Objectives:

• Identify and explain the pricing strategy for an existing product • Select and defend the pricing strategy for a new product

In a Word document, answer all of the following:

Part II: As the Product Developer for the

completed product from your first

assignment, it is now time to properly

price your creation.

• As you did in Part I of this assignment, research your new product’s direct and

indirect competition.

• List at least three of these competing products along with their current prices

(include short citations and references

for any sources used).

• Explain the logic for each product’s price based on their competitive

differentiators, features and benefits.

• Based on your research, choose a specific price for your product. Explain

why you chose this price.

[minimum length: 250 words]

INTRODUCTION TO MARKETING–ONLINE

Item Excellent 
 (100-90%)

Good

(89-80%)

Average

(79-70%)

Needs Improvement
 (69-60% or less)

Requirements Not Met
 (59% or less)

Content 60%

The required questions/topics 
 are responded to thoroughly. 
 The submission is thoughtful, 
 and demonstrates an in-depth understanding of the course material. Research, if required and/or included meets assignment requirements 
 and is credible.

The required questions/topics are responded to somewhat thoroughly. Submission is mostly thoughtful. 
 A few vague areas may need additional clarification. Research, 
 if required and/or included mostly meets the assignment requirements and is credible.

The required questions/topics are addressed, but more explanation might be needed. Research, if required and/or included meets few of the assignment requirements. Research source(s) may 
 not be credible.

The required questions/topics are not addressed in thorough detail. Research, if required and/or included meets few of the assignment requirements. Research source(s) may not be credible.

The required questions/topics have not been responded to. Research, if required and/or included does not meet the assignment requirements. Credible sources not used.

60-54 points 53-48 points 47-42 points 41-36 points 35-0 points

Organization 30%

The assignment is highly organized. It includes topic sentences and transitions 
 and flows well. Each topic 
 or point is developed in its own paragraph.

The assignment is well organized. 
 It includes topic sentences and transitions. There may be one or two places that do not flow well. Each topic or point is developed in its own paragraph.

The assignment is fairly organized. Topic sentences and transitions are included. Several places may be choppy or may not flow well. Each topic or point is developed in its own paragraph, but some may 
 be shorter than others.

The assignment is not well organized. Topic sentences and transitions are used sparingly. May contain many choppy areas. Each topic or point is not developed in its own paragraph.

The assignment is not organized. No topic sentences or transitions are used. Does not flow and is difficult to read. There may be few or no paragraph breaks.

30-27 points 26-24 points 23-21 points 20-18 points 17-0 points

Writing/Spelling/ Grammar/

Mechanics 10%

Writing is clear, well organized, and free of major errors in spelling, grammar, and punctuation.

Writing is clear and well organized. Some errors in spelling, grammar, and punctuation lessened the effectiveness of the communication.

Writing is generally clear and well organized. Several errors 
 in spelling, grammar, and punctuation lessened the effectiveness of the communication.

Writing is often unclear and 
 not well organized. Several 
 errors in spelling, grammar, 
 and punctuation lessened 
 the effectiveness of the communication.

Writing is unclear and unorganized. Significant errors 
 in spelling, grammar, and punctuation prevent effective communication.

10-9 points 8-7 points 6-5 points 4-3 points 2-0 points

Assignment Rubric