international business

Multimedia Lecture Support Package to Accompany Basic Marketing

Lecture Script 6-1

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International Business, BU674, Take Home Final Exam from Class Discussions and Reading the Textbook. 2016

What are the two types of marketing mix, as discussed in class? Describe how a firm would configure each marketing mix.

Describe the differences in distribution systems between countries in terms of retail concentration?

Describe the differences between distribution systems of various countries in terms of channel quality?

How are SKUs related to a MNE's revenue, volume and pricing strategy?

Importantly, you must reference materials discussed in class and /or in the textbook.

Your answer should be typed or handwritten in blue or black ink. Your essay should be at least four pages not including the cover page. Your answers (arguments) should be detailed and robust. References to the textbook material and class discussion are expected. Take Home Final Exam written in pencil will not be accepted.

Please use page numbers and appropriate formatting including 12 or 14 font, single space and on the cover page, your name, date, course name, course number and, assignment name and number. Additionally, please include the question numbers above associated with your answers in the body of your paper.

Failure to comply with these instructions could affect your Take Home Final Exam grade and Final Letter grade.

Take Home Final Exam, Chapter Sixteen