Lp 1 Assignment Ethical Concerns in Marketing and Sales For Exemplary_Professor001

Title of Paper Page #

Title of Paper

Your Name

National American University – Online

APA formatting was first talked about in a journal article in 1929. The first written manuscript was

“compiled by psychologists, anthropologists, and business managers who convened under the

sponsorship of the National Research Council” (American Psychological Association, 2010, p. xiii). The

idea was to create a standard by which writing would allow for easier comprehension. The use of APA

was adopted by colleges, particularly in the areas of social and behavioral sciences. In the twenty-first

century the APA standards have been accepted by more and more colleges and universities, regardless

of the educational areas of interest. Students writing theses or dissertations are generally asked to

follow the APA formatting (American Psychological Association, 2010).

APA formatting is not flexible. The citations must be done a certain way and the references must be

laid out in a particular manner with no wiggle room. The purpose of this template is to show students

what is acceptable in APA formatting and will demonstrate how to cite different types of references.

When writing a paper for this class it is important to note:

· Follow this template when creating your cover page. Make sure you include a header, as shown.

· Paragraphs must be indented by seven spaces.

· Papers should be double-spaced only (this means no extra spacing between paragraphs)

· NEVER start a sentence with a number unless you are willing to spell the number out. As an example: WRONG: 27% of the people said they prefer the opera over concerts. CORRECT: Twenty-seven percent (27%) of the people said they prefer the opera over concerts. If the number falls inside the sentence you do not need to spell it out. Example: When asked, 27% of the people said they prefer the opera over concerts.

· Always spell out the numbers zero through nine in the text. WRONG: All 8 people fell ill after the dinner party. CORRECT: All eight people fell ill after the dinner party.

· Every resource on your reference page must also be cited in the body of your paper and every resource cited must be on your reference list.

· All quotations must be cited and include either the page number the quote came from or, if page numbers are not available, the paragraph number the quote came from.

· Do no write using contractions (words like don’t, won’t, it’s, can’t, etc. are unacceptable).

· Do not write in the first or second person (words like I, me, my, you, we, our, us, etc. are unacceptable).

While when writing papers in APA format one is typically expected to use headings for each section

of the paper, this class does not have any assignments that require a student to use headings. If there

should be any exceptions, the student will be notified. Also when writing a thesis, dissertation, or

scholarly article for a publication, one would be asked to write an abstract. Abstracts are not

for this class.

There are different ways of citing resources one has used in either the discussion questions or the

Written assignments, depending on the information you may have. The following are some examples of

proper citations to use. Remember you must always cite quotations and you must always cite

paraphrased materials to show the reader where the information came from.

Citing a resource with a single author: (Smith, 2010)

Citing a quotation from a resource with authors: (Smith, 2010, p. 326)

Citing a resource with more than two authors: (Smith, Anderson, Hendricks and Barney, 2013). The first time you cite this resource you must list all authors. If you cite these authors again it should be written: (Smith et al., 2013).

Citing a resource written by a group: (University of Minnesota, 2008)

Citing articles without authors, or if the author is listed as anonymous: (Watch Antenna Company, 2014)

Citing articles without a date: (Feree, n.d.)

Citing a quote from an article that does not have page numbers: “Four years since winning its first Worst Company tournament, Comcast’s doubted that the Kabletown Krusher could ever regain that 2010 form” (Quirk, 2014, para. 3).

The following page is a reference page and should always be not only the final page of your paper,

but a page of its own.

References

American Psychological Association (2010). Publication Manual (6th ed.). Washinton, DC: American Psychological Association.

Ferree, E. n.d. 9 keys to building a stand-out brand identity. Retrieved from http://www.elf- design.com/article-9-Brand-Keys.html.

Quirk, M. B. (2014, May 7). Watch antenna company deliver a worst company congrats cake to Comcast HQ. Retrieved from http://consumerist.com/tag/worst-company-in-america.

NOTE:

· The references provided are articles or books I referred to in this paper and there are many other types of resources and citations.

· The reference list is in alphabetical order

· While the first line of the reference is left justified, the subsequent lines of each reference are indented. The proper number of spaces to indent theses lines is seven spaces.

· See a couple of other references on the next page.

Referencing an article without an author:

How to create affordable market awareness (n.d.). Retrieved from http://ehow.com/how_2081717_create-affordable-market-awareness.html

Referencing a journal article:

Herbst-Damm, K. L., & Kulik, J. A. (2005). Volunteer support, marital status, and the survival times of terminally ill patients. Health Psychology, 24, 225-229. Doi: 10.1037/0278-6133.24.2.225.

IF YOU COME ACROSS ANOTHER RESOURCE THAT DOES NOT FALL INTO ANY OF THE EXAMPLES,

ASK, AND I WILL SHOW YOU HOW TO LAY IT OUT ON YOUR REFERENCE LIST AND HOW TO CITE THE

RESOURCE.