Environmental Controversy - Resources and Pollution

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PURIFYING THE BUSINESS OF SELLING WATER

Krogstad, Astrid M. E : the Environmental Magazine 20.1 (Jan/Feb 2009): 10-11.

The point is to alleviate the environmental burden of bottled water, while placing control of fresh water

sources into the hands of consumers.

Headnote

INNOVATION

In 2004, Jonathan Ritchey and Rick Howard joined forces to address the loss of one of the world's most

precious resources: water. The majority of the planet is covered with water (326 million cubic miles), yet

only 3% is fresh water and even less is accessible to humans. Element Four is Ritchey and Howard's

answer - a company devoted to easing the global fresh-water shortage. Their product, the WaterMill,

converts air into potable water through condensation followed by antimicrobial processes. The water then

travels to various "points-of-use systems" such as home faucets and refrigerators. Ideally, the WaterMill

will produce 3.2 gallons of water per day - enough to meet the needs of a family of six. And at an

average operating cost of 35 cents per day, it far surpasses in cost-effectiveness the price of bottled

water. The point is to alleviate the environmental burden of bottled water, while placing control of fresh

water sources into the hands of consumers.

The WaterMill is at the intersection of technology, environmentalism and philanthropy. Though the

company's target demographic will initially consist of suburbanites, Howard and Ritchey envision adapting

the product for worldwide use. "With a minimum relative humidity, die WaterMill can be of benefit to any

consumer in almost any environment, and this is where Element Four can have a global impact on the

water crisis," says Howard.

Available in February, it is die first in an upcoming line of products that will include a solar-powered

version of the WaterMill as well as the WaterWall, a large-scale adaptation for use on an industrial scale.

CONTACT: Element Four, www.elementfour.com.

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Details

Subject Water shortages;

Bottled water;

Drinking water

Title PURIFYING THE BUSINESS OF SELLING WATER

Author Krogstad, Astrid M

Publication title E : the Environmental Magazine

Volume 20

Issue 1

Pages 10-11

Number of pages 2

Publication year 2009

Publication date Jan/Feb 2009

Year 2009

Section IN BRIEF

Publisher Earth Action Network, Inc.

Place of publication Norwalk

Country of publication United States

- Astrid M. Krogstad

Sidebar

THIRST: In the city of Mumbai, India, huge population expansion has combined with widespread pollution

and lack of potable water. In this chy, the poorest of the poor pay disproportionately more for their

water.

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Publication subject Environmental Studies

ISSN 10468021

Source type Magazines

Language of publication English

Document type News

Document feature Photographs

ProQuest document ID 229047238

Document URL http://search.proquest.com.ezproxy.rasmussen.edu/doc

view/229047238?accountid=40836

Last updated 2014-05-23

Database ProQuest Central

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