Environmental Controversy - Resources and Pollution

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Bottled Water: More Than Just a Story About Sales Growth; Stringent Federal, State and Industry Standards Help Ensure

Safety, Quality and Good Taste

PR Newswire [New York] 09 Apr 2007: n/a.

The International Bottled Water Association (IBWA) is the authoritative source of information about all

types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers,

distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration

(FDA), which regulates bottled water as a packaged food product, and state governments to set stringent

standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to

adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices,

that in some cases, are more stringent than federal and state regulations. A key feature of the IBWA

Model Code is an annual unannounced plant inspection by an independent, third party organization. For

more information about IBWA, bottled water and a list of member's brands, please contact IBWA

Manager of Communications Tom Gardner at 703-647-4607 or [email protected].

ALEXANDRIA, Va., April 9 /PRNewswire-USNewswire/ -- The InternationalBottled Water Association

(IBWA), in conjunction with Beverage MarketingCorporation (BMC), today released bottled water

statistics for the year 2006,compiled by BMC. These numbers show that U.S. bottled water sales

andconsumption continue to rise, as consumers increasingly choose bottled waterover other beverages.

The latest upward trend was reflected in 2006 when total bottled water volume exceeded 8.25 billion

gallons, a 9.5 percent increase over 2005, and the 2006 bottled water per capita consumption level of

27.6 gallons increased by over two gallons, from 25.4 gallons per capita the previous year. Additionally,

the wholesale dollar sales for bottled water exceeded $10.8 billion in 2006, an 8.5 percent increase over

the $10 billion in 2005. These statistics demonstrate continued consumer demand and appreciation for

the convenience and good taste of bottled water brands consumed on-the-go, during exercise, at

restaurants or meetings, and at home or the office. However, consumers should also know that bottled

water safety and quality result from multiple layers of regulation and standards at the federal, state and

industry levels.

Bottled water is comprehensively regulated by the U.S. Food and Drug Administration (FDA) as a

packaged food product, and has issued stringent standards for safety, quality, production, labeling, and

identity. Along with the FDA's Good Manufacturing Practices (GMPs), which are required of all foods,

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Company / organization Name: Food & Drug Administration

NAICS: 922190

SIC: 9400

DUNS: 13-818-2175

Title

bottled water must comply with several other applicable regulations, including Standards of Identity,

Standards of Quality and additional, specific bottled water GMPs. Being a packaged food product, bottled

water is also bound by the Nutrition Labeling Education Act (NLEA) and the full range of FDA protective

measures designed to enforce product safety and protect consumers. States also regulate bottled water

inspections, sampling, analyzing and approving bottled water sources. Testing laboratory certification is

another area where states may regulate bottled water. As part of the IBWA Bottled Water Code of

Practice, IBWA members voluntarily utilize the principles of Hazard Analysis and Critical Control Point

(HACCP) for a science-based approach to bottled water production and safety. FDA recognizes HACCP as

a key component of food safety and consumer protection.

"While all beverages have their role in a marketplace with an abundance of drink choices," says Stephen

R. Kay, IBWA Vice President of Communications, "consumers are choosing bottled water as a refreshing,

hydrating beverage and as an alternative to others that may contain calories, caffeine, sugar, artificial

colors, alcohol or other ingredients, which they wish to moderate or avoid. For instance, during 2006,

individual servings of bottled water in sizes of 1.5 liters and smaller accounted for 57.1% of the volume

of bottled water sold, indicating that consumers are choosing bottled water in lieu of other bottled

drinks."

For an overview of bottled water regulations and standards and other bottled water information, visit the

IBWA web site at http://www.bottledwater.org.