Week 8

Criterion

Selected Company(Apple)

Chosen Competitor Company(Samsung)

Business overall

Apple inc. designs and market electronics which include mobile, media devices, personal computers and also sell related software and services. It offers iphone, a line of smart phones; iPad, a line of multi-purpose tablets; and Mac, a line of desktop and portable personal computers.

Samsung is multinational company that provides a wide range of electronic products and IT solutions. It offers Tablets, cell phones, smart phones, TVs Memory and storage devices and home appliances like refrigerator, Microwave and Dishwasher etc. Samsung also offer accessories which include like headphones book covers wireless keyboard and adapters.

Products & services

It offers iphone, a line of smart phones; iPad, a line of multi-purpose tablets; and Mac, a line of desktop and portable personal computers.

It offers Tablets, cell phones, smart phones, TVs Memory and storage devices and home appliances like refrigerator, Microwave and Dishwasher etc.

Customers

Youngsters and Rich people

Middle class people ranging from 18 to 60

Goals

Apple ‘s Goal is to obtain stellar products and services within tight timeframes, at a cost that represents the best possible value for customer .Creative and Innovative products to update living style. Apple empowers today’s modern workforce to do something really amazing

To obtain 400billion USD in sales and to see the company in top 1 in global IT industry and Global also in Top 5.

Strategies

Apple's strategy was to create and offer fresh and brand new products resulted from mixed workmanship and innovation keeping in mind the end goal to give a straightforward and streamlined client encounter. This business strategy helped Apple to be in front line of cell phones making company.

Samsung’s marketplace strategy, is to occupy the market with different new products in a short period of time. Samsung appeals to public by providing great variety of gadgets such as cell phones, smart phones, tablets, etc. to both low and high-end markets meaning at least one of their products will attract a common man.

Market Positions

According to latest survey conducted in Dec 2015 Apple is occupying 13.9% of market share.

According to latest survey conducted in Dec 2015 Samsung is occupying 21.4% market share.

General risk factors

Rapid Technology change in global markets.

Competitiveness and Stimulating customer demand

Inventory and other asset risks

Quality issues

Internal and external risks

Environmental issues

Brain drain risks

Downward pressure in stock market

Quantitative and qualitative mark risk factors

Quantitative Risk

Price comparison

Market share

Qualitative Risk

Quality impairment

Rapid technology risk

Quantitative Risk

Smart Phone sale

Revenue lagging

Qualitative Risk

In sufficient security

Hacking risk

Apps development risk

Competitors

Samsung

Black berry

Sony

Palm

Apple

Sony

Panasonic

LG

Competitive technology

IOS

ITunes

Music Collections

Android

Chip making technology

Regulatory considerations

Hardware warranties

Consumer rights

Software licensing agreements

Ethical restrictions

Hardware and software rights

Other business issues

Operating characteristics

Innovative

Luxurious

Elite class target

Smart technology

I phone

OS X

· Smart phone launching

· Tizen OS

· Galaxy models

· Long Battery

· Fast charging