Persuasive Message Assignment

Persuasive Message Grading Rubric w/Ratings

Criteria

Ratings

Pts

Overall Content - Convince the reader the proposal has merit; Introduce a primary appeal (central selling feature) early in the message and reinforce it throughout; Point out the way(s) the reader benefits. Specific action is identified.

8.0 pts

Attention: Use a first sentence that gets attention, using a technique from the textbook

7.0 pts

Interest: Create interest that makes reference to the primary appeal

4.0 pts

Desire: Create desire by providing concrete evidence and by referring to the primary appeal

4.0 pts

Action: Write a final paragraph that identifies the specific action desired. Make reference to the primary appeal. Present action as easy.

7.0 pts

Ensure accuracy of facts; Use objective and positive language; Highlight text and/or use graphical treatment when it strengthens communication

4.0 pts

Messge is clear, concise, and reader-centered - not an I-centered message

6.0 pts

Ensure that active verbs and concrete nouns predominate

5.0 pts

Keep sentences and paragraphs relatively short but varied in length and structure; Make ideas cohere by avoiding abrupt changes in thought (e.g., transition techniques)

4.0 pts

Use original expression (sentences not copied from other sources)

4.0 pts

Use a correct document format and special parts as needed (subject line, enclosure, copy, etc); Adjust formality and writing style to the particular medium of delivery

7.0 pts

Mechanics - Ensure that spelling, grammar and punctuation are perfect

10.0 pts

Total Points: 70.0