communication

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For this assignment, you will write a two-page, direct strategy analytical report using memo format.

Who you are: the manager of Ocean View Grill (see case scenario)

Who your reader is: Mr. Wade Brooks, the owner of Ocean View Grill (your boss)

Background: Ocean View Grill is looking to expand its client base by promoting and advertising the restaurant more. Your boss, Mr. Wade Brooks, is interested in using social media as a tool to advertise and reach more people by spreading awareness of the restaurant. Currently, the restaurant does not have any social media accounts. Mr. Brooks asked you to research the effectiveness of social media advertising and write a two-page analytical report on the topic.

Your task:

1. Use the library’s databases and online sources to find a minimum of three credible, non-academic sources published within the past five years to gather information for your report. Credible sources include national news media, restaurant industry websites, trade journals and magazines, etc.

2. Write a full two-page, direct strategy analytical memo report addressed to Wade Brooks. After your report introduction, explain what social media services are available and how they can be used for advertising, including cost, ease of use, popularity, etc. Then, discuss in detail two or three relevant and specific advantages and disadvantages to social media advertising. Conclude your report by summarizing your research and recommending a plan to use (or not use) social media to advertise Ocean View Grill.

3. Revise your drafts to ensure your message follows the instructions given here, in your COMM class, and on the checklist.

Referencing your research: Please be sure to correctly acknowledge all your sources using APA style. Examples are shown in the Business Communication textbook and The Style Guide.

Use your own words to express your thoughts and paraphrase the words and ideas of other sources. Do not copy any material from the textbook, class slides, other students’ work, or any sources you consult.

See evaluation criteria on the reverse side of this memo.

Evaluate the completeness of your report using this checklist:

Opening and introduction (no heading):
	Use direct strategy in opening to state purpose of report.
	Indicate research sources used for report.
	Preview topics to be discussed.
	State recommendation(s).

Body:
	Use “talking” parallel headings.
	Organize topics and paragraphs logically.
	Ensure content is clear and understandable.
	Use correct and complete APA-style in-text citations throughout.

Conclusions and Recommendation(s):
	Use functional heading.
	Summarize main points of the report.
	Explain recommendation(s) for Ocean View Grill.
	Include forward-looking close and contact information.

Professional Business Style and Presentation:
	Proofread and revised for correctness.
	Use correct short report and memo format.
	Use full block format, single-spaced, readable font, with a ragged right margin.

Citations and References:
	Ensure all researched material is properly cited in APA style. Do not copy any material from the textbook, other students’ work, or any sources you consult.
	Paraphrase researched material whenever possible.
	Create correct and complete APA style reference list on separate and final page.

Keep a list of your research and sources: