Can you help me with STR 581 Capstone?
MasonBriglevich
mini_-_strategy_outline.pptxIdeas for today and tomorrow
Mini – Strategy Outline Home Depot, Inc.
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Home Depot, Inc.
Hardware Store
Founded 1978
Founders: Bernie Marcus & Arthur Blanks
From 2 to 2, 200 Across America
Introduction
Home Depot, Incorporated is a home improvement store founded by two gentlemen, Bernie Marcus and Arthur Blanks, who had a simple vision of opening a “Do It Yourself” home improvement store in 1978.
They opened two stores in Atlanta, Georgia in 1979, and today, they have over 2, 200 in the United State, Canada, and Mexico..
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“Our culture and success are built on an unwavering loyalty to eight guiding principles.”
Doing the Right Thing
Respect for All People
Taking Care of Our People Entrepreneurial Spirit
Creating Shareholder Value
Excellent Customer Service
Giving Back
Building Strong Relationships
Vision Statement
Home Depot’s Vision Statement is built on Eight guiding principles that are what all of its employees stand by, and take pride in displaying.
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“We live by a simple premise by our founders: Put customers and associates first, and the rest will take care of itself.”
Customers
Front-Line Associates
Field Support
Corporate Support
CEO
Mission Statement – Inverted Pyramid
Customers
Front-Line Associates
Field Support
Corporate Support
CEO
Home Depot’s Vision Statement works because when Marcus and Blanks, created this mission, they realized the mission wasn’t about them, it was about the people who make it all worth doing, the customers first, the employees who show up with a smile each day in front-line associates, field support, corporate support and then the CEO.
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“Our three-legged stool sets a strategic framework that drives lasting customer and stakeholder value.”
Customer Experience
Providing Unparalleled Service at Every Touchpoint
Product Authority
Delivering Quality, Value and Innovation
Capital Allocation Driven By Productivity and Efficiency
Smarter Investments, Richer Returns
Interconnected Retail
Leaders in the Seamless Shopping Revolution
Value Statement: Three-Legged Stool
Home Depot’s value statement cannot be any more simple than a three legged stool, and its seat. The value statement places great emphasis on the customer experience from start to finish; also ensuring they are offering up the best products to their customers
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To Build Business Responsibly
To make a positive environmental impact
To reduce energy
To reduce carbon emissions
Goal and Objective
Mr. Marcus and Mr. Blanks goals and objectives are business savvy and environmentally friendly. Home Depot set a sustainability goal for themselves in 2010. In their effort to make sure the goals they set for themselves be met, they reduced their goals sooner than anticipated. By the end of 2015, Home Depot had surpassed their energy reduction goal by 20% in 2015, and reduced the carbon emissions by 20% in 2015 as well. They have already made their goals for 2016, and have already reduced the energy cost by 30% and 35% already.
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Summary of the current situation.
Cutting cost on energy at all stores
Home for the veterans initiative
Disaster Relief
Today’s Situation
Home Depot has reduced their energy cost by 20% annually since 2008, and continue to reduce carbon in all of their stores.
Home Depot has dedicated themselves to helping our Veterans. To date, they have transformed over 25, 000 homes and donated over 138 million to veterans related causes.
Home Depot also employ veterans in their stores around the world. They have 35,000 veteran associates.
When disaster strikes, Home Depot is there ready to help out, and start rebuilding communities. They also contribute to organizations such as the Red Cross of America.
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SWOT analysis
| Strengths: Customer Service Oriented Do It Yourself Classes Community Oriented Financially Stable Supply Chain Transformation Cater to Veterans | Weakness Mature domestic market Globally, they only have stores in Canada and Mexico Could have more stores in other countries |
| Opportunities: Energy efficiency Build Relationships with more organizations Expansions in other countries | Threats Housing Economy Decline Competitors working diligently to surpass you – Lowes and Ace |
Home Depots Strengths are what customers, associates and stakeholders likes most about the company. Customer service, community, financial stability, transformation and Veterans services is what makes Home Depot a great company to work for, and one that cares for the people.
Although its weaknesses are minor, the company could expand into other global markets to create more jobs, and do more good for the world.
Opportunities: Home Depot has already begun its approach to being more energy efficient by reducing its annual energy and carbon cost in each store. Its business relationship with the American Red Cross and Veterans are working in its favor but they could work with other organizations to build their brand collaborations even more. Expansion into other countries was also stated as a weakness too, and definitely needs to be addressed.
Threats: Considering the housing market has not gotten back to where it use to be, the housing economy is a big threat. Competitors such as Lowes which is the second largest home improvement stores next to Home Depot, and Ace Hardware, are looking to surpass
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2015 Financial Results
2015 Financial Results
2015 Financial Results
2015 Financial Results
2015 Financial Results
Recommend one or more of the strategies.
Summarize the results if things go as proposed.
What to do next.
Identify action items.
Recommendation
