Executive Summary
Online presence is very important to any organization be it in business or a non-profiting organization. Actually, online presence is the state of an organization being easily accessible via the technological gadgets that ease communication and also the cost of perhaps visiting the organization in person. There are several things that make the organization’s online presence very vital and something that cannot be overshadowed. (Wilbur, 2011) cites that advertisements of the organization are the most important part of the online presence. In fact online presence makes it possible for the customers to have their time to go through the products that the company is dealing with. In so many ways the company can increase its sales because the visits to the website or the Facebook page by customers make it possible for the products to be viewed online without the customer having to necessarily go to the company for window shopping. When the sales of the company are boosted then it means that the company’s profitability is at a good margin where the employee turnover is reduced and other financial ratios such as return on assets are increased. Therefore this paper addresses the issue of online presence and how it affects the performance of the company as far as marketing and sales are concerned.
How the Company Can Build More of Online Presence
Online presence by the company is very important. Companies that have dreams must always ensure that they strategize their online presence because it is for the best of the company’s project portfolios. First and foremost, the company must ensure that they have email addresses of each and every customer and even those who are not their customer. The reason for this is that so that at any given time the company has an access and the best way of updating customers. (Hernandez, 2010) says that every week or every month, the company must have news letters sent to the customers to tell them on what the company wants to do next and why the company thinks it’s of a benefit unto the customers. The news letters also are good to clarify some rumors or any sort of negative talk about the company on the social media that emanate from the rival companies. Secondly, the company must integrate the Facebook page to be self-sufficient where the adverts and any communication that is done via the platform to be generated and sent to multiple recipients. The information on the Facebook page must also be thoroughly edited and proofread so that whatever is in the site is very convincing to the customers.
The website’s Advantage
First and foremost, the website of the company is well designed and this is what makes it so favorable unto the visitors to the website. There is nothing good than having a website that is very aesthetic. (Jeffrey, 2016) cites that a beautiful website attracts more and more of the visitors who are not regular customers. When it comes to search engine rankings, an appealing website has an upper hand. Secondly, the website is very easy to use by anyone. This characteristic is very important because it makes the site to be accessible to anyone. When browsing the internet, there are sites that are very difficult to use or sometimes they have a lot of steps and processes that are boring and difficult to follow. However the company’s website is very easy to navigate and this is what makes it favorable. Lastly, the company’s website is customized for mobile visits and excellent search. Being a technologically moving world incorporated with all the gadgets, the company’s website can be visited by customers who have smart phones at the comfort of their homes.
The Website’s Disadvantages
First and foremost, the website of the company offers a wide range of unnecessary features that at some point may not appeal to the customers. The web designers have overwhelmed the site with a lot of features that limit the impression of the visitors. In another point of view, the company is integrating some old school features and plug inns that spoil up the whole thing.
Recommended Data to Be Captured in the Website
It is recommended that the company should capture the ratios of its finances and cash flows because the ratios are the determinants that show how the company is performing. If all the ratios are captured in the website, then it means that the visitors of the site have a reason to be visiting the site, because first and foremost there are genuine remarks from the visitors on how the company is doing. When the ratios are captured the sales of the company are improved drastically because customers also need assurance of quality products. In other words, ratios are the confidence of the visitors that the company is the best and this is a direct way to say that the company will do all it can to ensure that the profitability ratios, asset turnover and others are maintained and improved to win the confidence of the customers.
Benefits of an Added Blog on the Company’s Website
Boosting Search Engine’s Opportunities-(Scheidies, 2016) says that the company-sponsored blog help the company to be ranked higher when it comes to search engines opportunities. The search engine will have good visibility and easy to navigate amongst pages.
Developing Relationships-the company through the blog should ask questions or tell the visitors to leave a comment at the end of the blog post to establish good relationships.
Create Opportunities for the Audience-blogging just makes sense on the point of view where there is a mutual or a symbiotic kind of a relationship for both the blogger and the visitor where there could be a deal stroke where the audience’s products could be advertised as the audience advertise for the company.
Establish the Business-blogging is also good to establish good business that has an audience to buy or to window-shop and take the good news to the edges of the world.
Reference
Hernandez S (2010) How I Get Over 100,000 Visitors a Month with Top List Articles (14)6:20-27
Jeffrey V (2016) the 8 Elements of Modern Web Design (And Web Design Trends to Watch) (9)5:47-55
Scheidies.N (2016) the 20 Biggest Benefits of Blogging (3)2:9-15
Wilbur J (2011) Online Business: 7 Ways to build your online presence now (12)4:1-5
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