Module 03 Course Project – Marketing Plan Phase 3: USE ATTACHMENT TO COMPLETE THIS ASSIGNMENT

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executive_summary_070716.docx

Running head: MARKETING PLAN

MARKETING PLAN

Executive Summary

Name:

Date:

The proposed company will operate in the delivery business. The business arose out of a need to have very quick delivery of special items needed in construction and engineering projects. The major delivery companies take very long to deliver certain items and this can derail the timeline of the project. The founders of the business have extensive experience in the delivery business.

The company will specialize in special speedy delivery contracts for engineering and construction projects throughout the world. For instance if a nation is constructing a dam and needs a crane from another country, our company comes in and delivers the crane within the shortest time possible. The company will only focus on delivery of large goods essential to construction and engineering projects.

The company’s core delivery service has the name of ‘superfast delivery’ the name underscores our mission to provide fast and quality delivery services. There is a need for this product because most big delivery firms focus on delivering consumer goods and neglect the market for specialized engineering equipment delivery.

The goal for our company is to be the largest provider of delivery services to large construction and engineering projects throughout the world. The company has a vision of growing revenue and market share by ten percent every year; consistent good quality service will help us achieve this goal.

The company aims to diversify its product offering from delivering items to assembly and preparation of large engineering machines in five years. The company also aims to provide employment to one thousand people in six years. The company also targets to achieve revenues of over 20 million dollars in eight years.