Week 3 Assignment- Doctorate Level Assignment

Running head: ABSTRACT REVISION 1

ABSTRACT REVISION 2

Abstract Revision

D’Ainsley Smith

Walden University

Abstract Revision

An abstract is an important part in every research paper. Abstracts summarize the content of the research, and introduce the topic. Well-written abstracts note research questions, research methods, expected results, and the study sample used in the research. An abstract provide readers a review of the research, and sets the expectations for readers of the research paper. According to APA guidelines, a properly written abstract should be 150 to 250 words, double spaced, and should provide key words in the paper (Levesque & Kunnapas, 2015).

Abstract Assessment

The original article abstract does not provide the purpose initially as indicated in APA guidelines. The abstract meets other APA scholarly requirements on how an abstract should be written. The abstract correctly references the research study, notes the problem addressed in the study, and the purpose of the study. The abstract indicates the population sample used in the research study, and provides a summary of the results of the study. The abstract meets the content size according to APA guidelines.

Abstract Revised

This article explores what constitutes value for customers from solutions over time conceptualized as “value in use” and how this arises from quality perceptions of the solution’s components. Many manufacturers look to business solutions to provide growth; however, success is far from guaranteed, and it is unclear how such solutions can create superior perceived value. This paper develops a framework for solution quality and value in use through 36 interviews combining repertory grid technique, and means-end chains. The findings significantly extend the extant view of quality as a function of the supplier’s products and services, and show that customers also assess the quality of their own resources and processes, as well as the quality of the joint resource integration process. The article reports value in use correspond not just collective, organizational goals, but also to individual goals, a finding that contrasts with prior research. Four moderators of the quality–value relationship demonstrate customer incongruity across both firms and roles within what the authors term the “usage center.” When shifting toward solutions, manufacturers require different approaches to market research; account management; solution design; and quality control, including the need for value-auditing processes.

Conclusion

Abstracts provide an essential element of information to readers. When researching specific information, an abstract allows readers to identify the details of the research. The details of an abstract are strict, and according to APA formatting guidelines an abstract sets the pace and interest of the study to the reader. A well formatted abstract enriches the research work by providing a summary of the results, the population sample used, research methods, and research questions.

Abstract Revision

How Business Customers Judge Solutions: Solution Quality and Value in Use

(Original Article Abstract)

Many manufacturers look to business solutions to provide growth; however, success is far from guaranteed, and it is unclear how such solutions can create superior perceived value. This article explores what constitutes value for customers from solutions over time conceptualized as “value in use” and how this arises from quality perceptions of the solution’s components. The authors develop a framework for solution quality and value in use through 36 interviews combining repertory grid technique and means-end chains. The findings significantly extend the extant view of quality as a function of the supplier’s products and services, and show that customers also assess the quality of their own resources and processes, as well as the quality of the joint resource integration process. The authors report that value in use corresponds not just to collective, organizational goals, but also to individuals’ goals a finding that strongly contrasts with prior research. Four moderators of the quality–value relationship demonstrate customer heterogeneity across both firms and roles within what the authors term the “usage center.” When shifting toward solutions, manufacturers require very different approaches to market research; account management; solution design; and quality control, including the need for value-auditing processes.

Keywords: product-service systems, servitization, resource integration, repertory grid, means-end chains.

Reference

Levesque, D. & Kunnapas, T. (2015). Scholarly writing in the online college learning environment: are academic library writing resources effective for students? Georgia International Conference on Information Literacy . Retrieved from http://digitalcommons.georgiasouthern.edu/

Macdonald, E. K., Kleinaltenkamp, M. & Wilson. H. N. (2016). How Business Customers Judge Solutions: Solution Quality and Value in Use. Journal of Marketing. doi:http://dx.doi.org/10.1509/jm.15.0109