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Taglines (called endlines, signatures, or payoffs, in some countries) work by developing associations in the consumers’ minds that make a brand memorable and well-positioned. 

1. What are the five guidelines for successful taglines? Give examples of taglines that illustrate these guidelines.

2. Brainstorm a tagline for the new product, VibeAwake, as described (emailed document). Discuss why you think your tagline is a good one. In what ways will the tagline make this product (brand) memorable in a positive way?

3. In what way do taglines have a role in facilitating Diffusion of Innovation?

THREE PARAGRAPHS AND THREE REFERENCES - NO PAPER FORMAT THIS IS A DISCUSSION POST