paper
gappy540h4894n
20160716125952107.pptxChapter 1
Overview of Marketing
The Marketing Mix (4 P’s)
Can be performed by both Individuals & Organizations
Evolution
Chapter 2
Developing Marketing Strategies & Plan
Marketing Strategy
Target Market
Marketing Mix
(4 Ps)
Sustainable Competitive Advantage
Macro Strategies for Developing Customer Value
The Marketing Plan
SWOT
STP: Segmentation, Targeting, Positioning
Boston Consulting Group (BCG) Matrix
Growth Strategies
Products and Services
Markets
