Marketing - Data Analysis Report
misshello12345
appendix_research.docx
NONPAR CORR
/VARIABLES=q5b_Enjoy q5j_Connect
/PRINT=SPEARMAN TWOTAIL NOSIG
/MISSING=PAIRWISE.
Nonparametric Correlations
|
Notes |
||
|
Output Created |
13-JUL-2016 14:53:19 |
|
|
Comments |
|
|
|
Input |
Data |
C:\Users\student\Desktop\Reality TV Quantitative Data 2014.sav |
|
|
Active Dataset |
DataSet1 |
|
|
Filter |
<none> |
|
|
Weight |
<none> |
|
|
Split File |
<none> |
|
|
N of Rows in Working Data File |
300 |
|
Missing Value Handling |
Definition of Missing |
User-defined missing values are treated as missing. |
|
|
Cases Used |
Statistics for each pair of variables are based on all the cases with valid data for that pair. |
|
Syntax |
NONPAR CORR /VARIABLES=q5b_Enjoy q5j_Connect /PRINT=SPEARMAN TWOTAIL NOSIG /MISSING=PAIRWISE. |
|
|
Resources |
Processor Time |
00:00:00.02 |
|
|
Elapsed Time |
00:00:00.06 |
|
|
Number of Cases Allowed |
629145 casesa |
|
a. Based on availability of workspace memory |
|
Correlations |
||||
|
|
I enjoy watching Reality TV shows |
I connect with participants on Reality TV shows |
||
|
Spearman's rho |
I enjoy watching Reality TV shows |
Correlation Coefficient |
1.000 |
.065 |
|
|
|
Sig. (2-tailed) |
. |
.263 |
|
|
|
N |
300 |
300 |
|
|
I connect with participants on Reality TV shows |
Correlation Coefficient |
.065 |
1.000 |
|
|
|
Sig. (2-tailed) |
.263 |
. |
|
|
|
N |
300 |
300 |
NPAR TESTS
/M-W= q5b_Enjoy BY q1_Gender(1 2)
/MISSING ANALYSIS.
NPar Tests
|
Notes |
||
|
Output Created |
13-JUL-2016 15:09:17 |
|
|
Comments |
|
|
|
Input |
Data |
C:\Users\student\Desktop\Reality TV Quantitative Data 2014.sav |
|
|
Active Dataset |
DataSet1 |
|
|
Filter |
<none> |
|
|
Weight |
<none> |
|
|
Split File |
<none> |
|
|
N of Rows in Working Data File |
300 |
|
Missing Value Handling |
Definition of Missing |
User-defined missing values are treated as missing. |
|
|
Cases Used |
Statistics for each test are based on all cases with valid data for the variable(s) used in that test. |
|
Syntax |
NPAR TESTS /M-W= q5b_Enjoy BY q1_Gender(1 2) /MISSING ANALYSIS. |
|
|
Resources |
Processor Time |
00:00:00.03 |
|
|
Elapsed Time |
00:00:00.06 |
|
|
Number of Cases Alloweda |
449389 |
|
a. Based on availability of workspace memory. |
Mann-Whitney Test
|
Ranks |
||||
|
|
Are you Male or Female? |
N |
Mean Rank |
Sum of Ranks |
|
I enjoy watching Reality TV shows |
Male |
133 |
144.10 |
19165.00 |
|
|
Female |
167 |
155.60 |
25985.00 |
|
|
Total |
300 |
|
|
|
Test Statisticsa |
|
|
|
I enjoy watching Reality TV shows |
|
Mann-Whitney U |
10254.000 |
|
Wilcoxon W |
19165.000 |
|
Z |
-1.180 |
|
Asymp. Sig. (2-tailed) |
.238 |
|
a. Grouping Variable: Are you Male or Female? |
CROSSTABS
/TABLES=q3_Reality_Show BY q2_Age
/FORMAT=AVALUE TABLES
/STATISTICS=CHISQ CORR
/CELLS=COUNT EXPECTED
/COUNT ROUND CELL.
Crosstabs
|
Notes |
||
|
Output Created |
13-JUL-2016 15:20:10 |
|
|
Comments |
|
|
|
Input |
Data |
C:\Users\student\Desktop\Reality TV Quantitative Data 2014.sav |
|
|
Active Dataset |
DataSet1 |
|
|
Filter |
<none> |
|
|
Weight |
<none> |
|
|
Split File |
<none> |
|
|
N of Rows in Working Data File |
300 |
|
Missing Value Handling |
Definition of Missing |
User-defined missing values are treated as missing. |
|
|
Cases Used |
Statistics for each table are based on all the cases with valid data in the specified range(s) for all variables in each table. |
|
Syntax |
CROSSTABS /TABLES=q3_Reality_Show BY q2_Age /FORMAT=AVALUE TABLES /STATISTICS=CHISQ CORR /CELLS=COUNT EXPECTED /COUNT ROUND CELL. |
|
|
Resources |
Processor Time |
00:00:00.02 |
|
|
Elapsed Time |
00:00:00.04 |
|
|
Dimensions Requested |
2 |
|
|
Cells Available |
524245 |
|
Case Processing Summary |
||||||
|
|
Cases |
|||||
|
|
Valid |
Missing |
Total |
|||
|
|
N |
Percent |
N |
Percent |
N |
Percent |
|
Which Reality TV show do you prefer? * What is your age? |
300 |
100.0% |
0 |
0.0% |
300 |
100.0% |
|
Which Reality TV show do you prefer? * What is your age? Crosstabulation |
|||||||
|
|
What is your age? |
Total |
|||||
|
|
Under 18 |
18-25 |
26-35 |
36+ |
|
||
|
Which Reality TV show do you prefer? |
Big Brother |
Count |
49 |
47 |
24 |
4 |
124 |
|
|
|
Expected Count |
26.5 |
47.5 |
36.4 |
13.6 |
124.0 |
|
|
Survivor |
Count |
10 |
45 |
27 |
6 |
88 |
|
|
|
Expected Count |
18.8 |
33.7 |
25.8 |
9.7 |
88.0 |
|
|
Jerry Springer |
Count |
5 |
23 |
37 |
23 |
88 |
|
|
|
Expected Count |
18.8 |
33.7 |
25.8 |
9.7 |
88.0 |
|
Total |
Count |
64 |
115 |
88 |
33 |
300 |
|
|
|
Expected Count |
64.0 |
115.0 |
88.0 |
33.0 |
300.0 |
|
Chi-Square Tests |
|||
|
|
Value |
df |
Asymptotic Significance (2-sided) |
|
Pearson Chi-Square |
76.258a |
6 |
.000 |
|
Likelihood Ratio |
75.210 |
6 |
.000 |
|
Linear-by-Linear Association |
62.707 |
1 |
.000 |
|
N of Valid Cases |
300 |
|
|
|
a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 9.68. |
|
Symmetric Measures |
|||||
|
|
Value |
Asymptotic Standardized Errora |
Approximate Tb |
Approximate Significance |
|
|
Interval by Interval |
Pearson's R |
.458 |
.048 |
8.893 |
.000c |
|
Ordinal by Ordinal |
Spearman Correlation |
.453 |
.049 |
8.779 |
.000c |
|
N of Valid Cases |
300 |
|
|
|
|
|
a. Not assuming the null hypothesis. |
|||||
|
b. Using the asymptotic standard error assuming the null hypothesis. |
|||||
|
c. Based on normal approximation. |
NONPAR CORR
/VARIABLES=q5b_Enjoy q5c_Reality
/PRINT=SPEARMAN TWOTAIL NOSIG
/MISSING=PAIRWISE.
Nonparametric Correlations
|
Notes |
||
|
Output Created |
13-JUL-2016 15:30:01 |
|
|
Comments |
|
|
|
Input |
Data |
C:\Users\student\Desktop\Reality TV Quantitative Data 2014.sav |
|
|
Active Dataset |
DataSet1 |
|
|
Filter |
<none> |
|
|
Weight |
<none> |
|
|
Split File |
<none> |
|
|
N of Rows in Working Data File |
300 |
|
Missing Value Handling |
Definition of Missing |
User-defined missing values are treated as missing. |
|
|
Cases Used |
Statistics for each pair of variables are based on all the cases with valid data for that pair. |
|
Syntax |
NONPAR CORR /VARIABLES=q5b_Enjoy q5c_Reality /PRINT=SPEARMAN TWOTAIL NOSIG /MISSING=PAIRWISE. |
|
|
Resources |
Processor Time |
00:00:00.00 |
|
|
Elapsed Time |
00:00:00.01 |
|
|
Number of Cases Allowed |
629145 casesa |
|
a. Based on availability of workspace memory |
|
Correlations |
||||
|
|
I enjoy watching Reality TV shows |
Reality TV shows depict behaviour observed in real life |
||
|
Spearman's rho |
I enjoy watching Reality TV shows |
Correlation Coefficient |
1.000 |
-.104 |
|
|
|
Sig. (2-tailed) |
. |
.073 |
|
|
|
N |
300 |
300 |
|
|
Reality TV shows depict behaviour observed in real life |
Correlation Coefficient |
-.104 |
1.000 |
|
|
|
Sig. (2-tailed) |
.073 |
. |
|
|
|
N |
300 |
300 |
NPAR TESTS
/K-S(NORMAL)=q5k_Attractive q5l_Real_Life
/MISSING ANALYSIS.
|
Notes |
||
|
Output Created |
13-JUL-2016 15:42:10 |
|
|
Comments |
|
|
|
Input |
Data |
C:\Users\student\Desktop\Reality TV Quantitative Data 2014.sav |
|
|
Active Dataset |
DataSet1 |
|
|
Filter |
<none> |
|
|
Weight |
<none> |
|
|
Split File |
<none> |
|
|
N of Rows in Working Data File |
300 |
|
Missing Value Handling |
Definition of Missing |
User-defined missing values are treated as missing. |
|
|
Cases Used |
Statistics for each test are based on all cases with valid data for the variable(s) used in that test. |
|
Syntax |
NPAR TESTS /K-S(NORMAL)=q5k_Attractive q5l_Real_Life /MISSING ANALYSIS. |
|
|
Resources |
Processor Time |
00:00:00.00 |
|
|
Elapsed Time |
00:00:00.05 |
|
|
Number of Cases Alloweda |
629145 |
|
a. Based on availability of workspace memory. |
NPar Tests
|
Notes |
||
|
Output Created |
13-JUL-2016 15:43:38 |
|
|
Comments |
|
|
|
Input |
Data |
C:\Users\student\Desktop\Reality TV Quantitative Data 2014.sav |
|
|
Active Dataset |
DataSet1 |
|
|
Filter |
<none> |
|
|
Weight |
<none> |
|
|
Split File |
<none> |
|
|
N of Rows in Working Data File |
300 |
|
Missing Value Handling |
Definition of Missing |
User-defined missing values are treated as missing. |
|
|
Cases Used |
Statistics for each test are based on all cases with valid data for the variable(s) used in that test. |
|
Syntax |
NPAR TESTS /K-S(NORMAL)=q5k_Attractive /MISSING ANALYSIS. |
|
|
Resources |
Processor Time |
00:00:00.00 |
|
|
Elapsed Time |
00:00:00.01 |
|
|
Number of Cases Alloweda |
786432 |
|
a. Based on availability of workspace memory. |
|
One-Sample Kolmogorov-Smirnov Test |
||
|
|
Having attractive participants on Reality TV is important |
|
|
N |
300 |
|
|
Normal Parametersa,b |
Mean |
3.6500 |
|
|
Std. Deviation |
1.14245 |
|
Most Extreme Differences |
Absolute |
.327 |
|
|
Positive |
.186 |
|
|
Negative |
-.327 |
|
Test Statistic |
.327 |
|
|
Asymp. Sig. (2-tailed) |
.000c |
|
|
a. Test distribution is Normal. |
||
|
b. Calculated from data. |
||
|
c. Lilliefors Significance Correction. |
NPAR TESTS
/K-S(NORMAL)=q5l_Real_Life
/MISSING ANALYSIS.
NPar Tests
|
Notes |
||
|
Output Created |
13-JUL-2016 15:44:42 |
|
|
Comments |
|
|
|
Input |
Data |
C:\Users\student\Desktop\Reality TV Quantitative Data 2014.sav |
|
|
Active Dataset |
DataSet1 |
|
|
Filter |
<none> |
|
|
Weight |
<none> |
|
|
Split File |
<none> |
|
|
N of Rows in Working Data File |
300 |
|
Missing Value Handling |
Definition of Missing |
User-defined missing values are treated as missing. |
|
|
Cases Used |
Statistics for each test are based on all cases with valid data for the variable(s) used in that test. |
|
Syntax |
NPAR TESTS /K-S(NORMAL)=q5l_Real_Life /MISSING ANALYSIS. |
|
|
Resources |
Processor Time |
00:00:00.00 |
|
|
Elapsed Time |
00:00:00.00 |
|
|
Number of Cases Alloweda |
786432 |
|
a. Based on availability of workspace memory. |
|
One-Sample Kolmogorov-Smirnov Test |
||
|
|
Depicting real life behaviours on Reality TV is important |
|
|
N |
300 |
|
|
Normal Parametersa,b |
Mean |
3.8333 |
|
|
Std. Deviation |
.87260 |
|
Most Extreme Differences |
Absolute |
.229 |
|
|
Positive |
.184 |
|
|
Negative |
-.229 |
|
Test Statistic |
.229 |
|
|
Asymp. Sig. (2-tailed) |
.000c |
|
|
a. Test distribution is Normal. |
||
|
b. Calculated from data. |
||
|
c. Lilliefors Significance Correction. |
NPAR TESTS
/M-W= q5b_Enjoy BY q4_Setting(1 2)
/MISSING ANALYSIS.
NPar Tests
|
Notes |
||
|
Output Created |
13-JUL-2016 15:56:56 |
|
|
Comments |
|
|
|
Input |
Data |
C:\Users\student\Desktop\Reality TV Quantitative Data 2014.sav |
|
|
Active Dataset |
DataSet1 |
|
|
Filter |
<none> |
|
|
Weight |
<none> |
|
|
Split File |
<none> |
|
|
N of Rows in Working Data File |
300 |
|
Missing Value Handling |
Definition of Missing |
User-defined missing values are treated as missing. |
|
|
Cases Used |
Statistics for each test are based on all cases with valid data for the variable(s) used in that test. |
|
Syntax |
NPAR TESTS /M-W= q5b_Enjoy BY q4_Setting(1 2) /MISSING ANALYSIS. |
|
|
Resources |
Processor Time |
00:00:00.00 |
|
|
Elapsed Time |
00:00:00.01 |
|
|
Number of Cases Alloweda |
449389 |
|
a. Based on availability of workspace memory. |
Mann-Whitney Test
|
Ranks |
||||
|
|
Do you prefer Reality TV shows with unfamiliar setups (e.g. Tropical Island, Isloated House) or shows that are staged? |
N |
Mean Rank |
Sum of Ranks |
|
I enjoy watching Reality TV shows |
Unfamiliar |
198 |
159.74 |
31629.50 |
|
|
Staged |
102 |
132.55 |
13520.50 |
|
|
Total |
300 |
|
|
|
Test Statisticsa |
|
|
|
I enjoy watching Reality TV shows |
|
Mann-Whitney U |
8267.500 |
|
Wilcoxon W |
13520.500 |
|
Z |
-2.660 |
|
Asymp. Sig. (2-tailed) |
.008 |
|
a. Grouping Variable: Do you prefer Reality TV shows with unfamiliar setups (e.g. Tropical Island, Isloated House) or shows that are staged? |
