Marketing - Data Analysis Report
misshello12345
appendix_data_analysis_report.docx
Frequencies
|
Statistics |
||
|
Are you Male or Female? |
||
|
N |
Valid |
300 |
|
|
Missing |
0 |
|
Are you Male or Female? |
|||||
|
|
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
|
|
Valid |
Male |
133 |
44.3 |
44.3 |
44.3 |
|
|
Female |
167 |
55.7 |
55.7 |
100.0 |
|
|
Total |
300 |
100.0 |
100.0 |
|
Frequencies
|
Statistics |
||
|
What is your age? |
||
|
N |
Valid |
300 |
|
|
Missing |
0 |
|
What is your age? |
|||||
|
|
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
|
|
Valid |
Under 18 |
64 |
21.3 |
21.3 |
21.3 |
|
|
18-25 |
115 |
38.3 |
38.3 |
59.7 |
|
|
26-35 |
88 |
29.3 |
29.3 |
89.0 |
|
|
36+ |
33 |
11.0 |
11.0 |
100.0 |
|
|
Total |
300 |
100.0 |
100.0 |
|
NPar Tests
Wilcoxon Signed Ranks Test
|
Ranks |
|||||||||
|
|
N |
Mean Rank |
Sum of Ranks |
||||||
|
Depicting real life behaviours on Reality TV is important - Having attractive participants on Reality TV is important |
Negative Ranks |
90a |
66.53 |
5987.50 |
|||||
|
|
Positive Ranks |
81b |
107.64 |
8718.50 |
|||||
|
|
Ties |
129c |
|
|
|||||
|
|
Total |
300 |
|
|
|||||
|
a. Depicting real life behaviours on Reality TV is important < Having attractive participants on Reality TV is important |
|||||||||
|
b. Depicting real life behaviours on Reality TV is important > Having attractive participants on Reality TV is important |
|||||||||
|
c. Depicting real life behaviours on Reality TV is important = Having attractive participants on Reality TV is important
Reject the null hypothesis, p- value is less than 5%.
|
Explore
|
Case Processing Summary |
||||||
|
|
Cases |
|||||
|
|
Valid |
Missing |
Total |
|||
|
|
N |
Percent |
N |
Percent |
N |
Percent |
|
Having attractive participants on Reality TV is important |
300 |
100.0% |
0 |
0.0% |
300 |
100.0% |
|
Depicting real life behaviours on Reality TV is important |
300 |
100.0% |
0 |
0.0% |
300 |
100.0% |
|
Descriptives |
||||
|
|
Statistic |
Std. Error |
||
|
Having attractive participants on Reality TV is important |
Mean |
3.6500 |
.06596 |
|
|
|
95% Confidence Interval for Mean |
Lower Bound |
3.5202 |
|
|
|
|
Upper Bound |
3.7798 |
|
|
|
5% Trimmed Mean |
3.7222 |
|
|
|
|
Median |
4.0000 |
|
|
|
|
Variance |
1.305 |
|
|
|
|
Std. Deviation |
1.14245 |
|
|
|
|
Minimum |
1.00 |
|
|
|
|
Maximum |
5.00 |
|
|
|
|
Range |
4.00 |
|
|
|
|
Interquartile Range |
1.00 |
|
|
|
|
Skewness |
-1.058 |
.141 |
|
|
|
Kurtosis |
.423 |
.281 |
|
|
Depicting real life behaviours on Reality TV is important |
Mean |
3.8333 |
.05038 |
|
|
|
95% Confidence Interval for Mean |
Lower Bound |
3.7342 |
|
|
|
|
Upper Bound |
3.9325 |
|
|
|
5% Trimmed Mean |
3.8815 |
|
|
|
|
Median |
4.0000 |
|
|
|
|
Variance |
.761 |
|
|
|
|
Std. Deviation |
.87260 |
|
|
|
|
Minimum |
1.00 |
|
|
|
|
Maximum |
5.00 |
|
|
|
|
Range |
4.00 |
|
|
|
|
Interquartile Range |
1.00 |
|
|
|
|
Skewness |
-.399 |
.141 |
|
|
|
Kurtosis |
-.056 |
.281 |
Having attractive participants on Reality TV is important
Having attractive participants on Reality TV is important Stem-and-Leaf Plot
Frequency Stem & Leaf
28.00 Extremes (=<1.0)
19.00 2 . 000000000
.00 2 .
.00 2 .
.00 2 .
.00 2 .
41.00 3 . 00000000000000000000
.00 3 .
.00 3 .
.00 3 .
.00 3 .
154.00 4 . 00000000000000000000000000000000000000000000000000000000000000000000000000000
.00 4 .
.00 4 .
.00 4 .
.00 4 .
58.00 5 . 00000000000000000000000000000
Stem width: 1.00
Each leaf: 2 case(s)
Depicting real life behaviours on Reality TV is important
Depicting real life behaviours on Reality TV is important Stem-and-Leaf Plot
Frequency Stem & Leaf
3.00 Extremes (=<1.0)
12.00 2 . 000000
.00 2 .
.00 2 .
.00 2 .
.00 2 .
89.00 3 . 00000000000000000000000000000000000000000000
.00 3 .
.00 3 .
.00 3 .
.00 3 .
124.00 4 . 00000000000000000000000000000000000000000000000000000000000000
.00 4 .
.00 4 .
.00 4 .
.00 4 .
72.00 5 . 000000000000000000000000000000000000
Stem width: 1.00
Each leaf: 2 case(s)
