Capstone Project

Capstone Project

[Name of Student]

[Name of Affiliate Institution]

Apple Inc. has had a glamorous past, rising to become one of the most accomplished companies in the world. As at 2015, the company was valued at $ 714 billion, making it one of the most profitable companies of all time with one of the most valuable brands in history (Forbes, 2015). To achieve the mark, the company has had several enabling factors that have been instrumental in catapulting it to the top spot. A visionary leadership that prepared the company for future growth, an ambitious marketing strategy and the belief in delivering value for money are some of the core attributes that propelled the company towards attainment of the current feat. This capstone project seeks to investigate and model the way the different factors that combined to enable the success of the company.

The choice of the project was largely influenced by the unique model adopted by the Apple founder, Steve Jobs, to create a great business model that outlived him and the overall need for today’s and future business owners to learn from him. The need to understand his vision, management style, the model of product, marketing style and the overall journey to profitability is critical for the current and prospective business owners. In the same context, the project seeks to outline the stages of growth of the company, with a particular keen emphasis on the mistakes made by the company, how they affected the company managed to pull a turnaround.

The project entails an analysis of the above contexts, modeling of statistics and analysis of scenarios in the scenario above. The discussion of the overall undertook by the company will precede, before breakdown of the contributors to success, the failures and any other component that shaped the company’s future prospects. The final project’s deliverables will be a report entailing all the above.

References

Forbes,. (2015). Apple on the Forbes World's Most Valuable Brands List. Retrieved 27 August 2015, from http://www.forbes.com/companies/apple/