MT450 A6

[MT450: Marketing Management]

Unit 6 Assignment

Assignment: The New Product Development Process

In preparation for a presentation to the CEO of the organization next week on a product development strategy, prepare

the following paper:

Choose a product (not a service) which means it must be tangible. Prepare a paper addressing the following tasks on

your selected product.

Checklist:

1. Describe your new product. You have many choices. It could be a classically innovative product, new-

category entry, an addition to the product line or line extension. It could even include more minor product

changes like product improvements, repositioning, or cost reductions.

2. Discuss the new product development process.

3. Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be

developed, and that the implementation be planned and executed. Implementation is often a key factor in

product failure.

4. Discuss the pricing strategy for your new product

4. You will provide a 3–5 page (APA formatted) paper with at least three supporting references. You should

include at least one illustration which can be included in the body of your paper or appendix.

Submit your Assignment to the Unit 6 Dropbox.

Unit 6 Assignment Grading Rubric 40

Possible

Points

Specific Paper Objectives: Assignment Checklist

(80%):

Describe your new product 8

Discuss the new product and service process 8

New product launch strategy 8

Discuss your pricing strategy 8

[MT450: Marketing Management]

32

Writing Style, Grammar, APA (20%)

Grammar and Spelling 3

Paper is 3–5 pages in length and responses are

concise and direct

At least one illustration is provided 3

At least three supporting references and citations are

provided. 2

8

Total 40