Need assistance in my unit 5 IP on Strategy Formulation and Processes for Business Policies and Strategies

Due date June 8, 2016

Assignment Details

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Key Assignment

You have just been hired to the HBY company as its new Vice President of Strategic Planning. The corporation is a conglomerate with divisions in the film industry, theme park industry, digital music distribution industry, and mass merchandiser industry. The corporation has seen lackluster performance in recent years because its competitors seem to have a more effective strategy, and, at the same time, business and economic conditions have changed appreciably from what they were five years earlier.

Given the multibillion dollar size of the corporation and the fact that it is a conglomerate with a very diverse portfolio of companies in varying industries, the CEO whom you report to has already given you permission to hire a staff of recent MBAs to assist your efforts. You recently completed the interviewing and hired four people with minimal real business experience.

In coming months, you and your team will be creating a completely new—and, presumably, more effective—strategic plan. You plan to begin by holding a kick­off meeting with your team.

Deliverable Length: 1,000–1,250 words

To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a strategic plan. You require each employee to prepare the following sections of a strategic plan for any one of the corporation's four divisions:

Mission and Vision statements (simply copying from an existing real company is unacceptable)

SMART Goals and Objectives

Industry analysis

SWOTT analysis

A perceptual map

Choose any criteria that you think are important to plot.

Explain why you picked the criteria.

The 4 corporate industries that each employee can pick from are the following:

Film industry

Theme park industry

Mass merchandiser industry

Digital music distributor industry

Your task is to create a plan, following the same parameters, that will be the sample standard your employees' submission should match.

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Reading Assignment

Coulter, Appendixes 1-3

Understand strategic planning terminology, concepts, theories and models.

Develop the capacity to think strategically about a company, its business model and position within the industry, and the attainment of a competitive advantage. Acquire skills in conducting strategy, developing strategic options, analyzing action alternatives, making strategic decisions, and effective policy and strategy implementation.

Develop the ability to manage the organizational process by which policies and strategies are formed.

Enhance the ability to create results-oriented action plans and effective business policy.

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