write a response for the article

Academic Article Response Assignment

M&L 4201 – Daniel Zane

Due Thursday, 6/16 @ beginning of class (hard copy or Dropbox fine).

For this assignment, I would like you to read an academic marketing article and write a short

response. This should serve as nice exposure to academic research and will let you see how

theories in consumer behavior are created and advanced.

Your response should include the following:

1. A brief synopsis of the article’s main contribution/findings 2. Your general thoughts about the findings/topic 3. An outstanding question that you have about the general topic and/or an extension of the

research that you would like to see experimentally tested

Your response should be approximately one page single-spaced. You may choose one of the

articles listed below. These are articles that I find interesting and that should be enjoyable to

read. You may also find your own article (see option #10 for details).

You should be able to find all of these articles through the OSU library’s website.

Article Choices

Novel Consumption Experiences

1) Keinan, Anat and Ran Kivetz (2011), "Productivity Orientation and the Consumption of Collectable Experiences." Journal of Consumer Research, 37 (April).

Memory (and Advertising)

2) Rajagopal, P., & Montgomery, N. V. (2011). I imagine, I experience, I like: The false experience effect. Journal of Consumer Research, 38 (3).

Prosocial Behaviors/Consumer Well-being:

3) Kristofferson, K., White, K., & Peloza, J. (2014). The nature of slacktivism: How the social observability of an initial act of token support affects subsequent prosocial

action. Journal of Consumer Research, 40(6).

In-Store Shopping

4) Argo, J. J., Dahl, D. W., & Morales, A. C. (2006). Consumer contamination: How consumers react to products touched by others. Journal of Marketing, 70(2).

- Note there is a cool follow-up paper (it is not necessary to read both):

Argo, J. J., Dahl, D. W., & Morales, A. C. (2008). Positive consumer

contagion: Responses to attractive others in a retail context. Journal of

Marketing Research, 45(6).

Online Behavior

5) Naylor, R. W., Lamberton, C. P., & West, P. M. (2012). Beyond the “like” button: the impact of mere virtual presence on brand evaluations and purchase intentions in social

media settings. Journal of Marketing, 76(6).

6) Wilcox, K., & Stephen, A. T. (2013). Are close friends the enemy? Online social networks, self-esteem, and self-control. Journal of Consumer Research, 40(1).

Food

7) Chandon, Pierre and Brian Wansink (2007), “The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption

Intentions,” Journal of Consumer Research, 34 (October).

8) McFerran, B., Dahl, D. W., Fitzsimons, G. J., & Morales, A. C. (2010). Might an overweight waitress make you eat more? How the body type of others is sufficient to

alter our food consumption. Journal of Consumer Psychology, 20(2).

- Note there is a closely related article by the same authors (it is not necessary to

read both):

McFerran, B., Dahl, D. W., Fitzsimons, G. J., & Morales, A. C. (2010). I’ll have

what she’s having: Effects of social influence and body type on the food

choices of others. Journal of Consumer Research, 36(6).

9) Raghunathan, Rajagopal, Rebecca Walker Naylor, and Wayne D. Hoyer (2006), “The ‘Unhealthy = Tasty’ Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice

of Food Products,” Journal of Marketing, 70 (October).

Free Choice Option:

10) If you want to find your own article, you are welcome to pick one from any of the following journals. Choose one that was published in the last 10 years or so.

- The Journal of Consumer Research

- The Journal of Consumer Psychology

- The Journal of Marketing