marketing discussion question
Marketing Plan for [Company Name] Prepared on: [Date]
|
Target Market |
Who are you targeting, specifically? Where can you find them? |
|
|
|
|
Unique Selling Position |
What makes your products or services unique? USP tips . |
|
|
|
|
Value to Customers |
Why will your customers choose you? What value do you offer? |
|
|
|
|
SWOT Analysis |
What are your strengths, weaknesses, opportunities and threats? SWOT tips . |
|
|
|
|
Competitors |
Who are your top 3 competitors? What is their SWOT? |
|
|
|
|
Pricing Strategy |
What will you charge for your products or services (now and later)? Why? |
|
|
|
|
Promotion Strategy |
How will you generate interest, leads and conversions? |
|
|
|
|
Marketing Goals |
What results do you want to achieve from your marketing activities (in 1 month, 3 months, 6 months & a year)? SMART goals tips . |
|
|
|
|
Budget |
How much are you willing to spend per month on marketing? |
|
|
|
|
Action Items |
What will you do to promote your business (in 1 month, 3 months, 6 months & a year)? |
|
|
Provided by the Small Business Bonfire . Please share, improve & pass on to other small business owners.