Marketing questions
yeo1992226
swot_analysis_4.docxSWOT analysis template
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Team: 2 |
Date: June 6, 2016 |
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Creator: Steffi |
E-Mail:[email protected] |
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Strengths |
Weaknesses |
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1. ROCK has the highest retail sales at 95 million. They also sell the most volume among all brands at 195,000 units. 2. ROCK has the highest brand awareness (67%) in the professionals segment in period 4 due to strong advertising and the increasing number of commercial team in the preferred shopping channel (specialty stores) for the professionals. 3. Company R’s earnings is the highest before taxes in the market at 28 million.
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4. ROSE physical characteristics do not match the ideal physical characteristics of the Savers segment. 5. 100% of earnings are from ROCK. 6. We do not have a Vodite Product in the market and this way we do not have any market share. The Vodite Market is growing exponentially. |
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Opportunities |
Threats |
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7. 14.4% increase in the High Earners Segment is predicted for Period 5, which will complement our new Sonite Product for the High-Earners Segment. 8. Research and development will be completed for the Road product in the next period which will ensure the modification of the product to suit the ideal values of the Shoppers. |
9. SOLID has launched into the professional market where ROCK is dominating. 10. MOST is dominating the Savers segment by 39.3% and our product ROSE is at 6.2%.
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Action plan
Strengths
1. Maintain advertising strategy, commercial team size and increase production for Rock by 20%.
2. Continue with advertising strategy to continue to maintain highest market share in the professional segment.
3. Continue with Advertising strategy for Rock and increase the number of commercial people in the online store since it’s a growing outlet for professionals.
Weaknesses
4. Improve physical characteristics for ROSE to meet Savers ideal values as per the Ideal table values.
5. Launch different products into every segment. Also do R &D for existing products in order to ensure they meet ideal customer values. This is in turn will increase revenue in the other segments.
6. Launch a Vodite Market in the Followers Segment. The Followers segment is growing by 234.8%.
Opportunities
7. Create a Sonite product to cater for the growing High Earners segment with ideal features to meet their specific needs.
8. Allocate proper advertising budget and commercial team to the respective shopping channel to ensure increased brand awareness for the product to be able to compete with major competitors Soft and Solo in the segment.
Threats
9. Increase advertising and commercial teams for ROCK. Do R & D to further develop ROCK’s physical characteristics and make them more “ideal”.
10. Do R & D for ROSE and change their physical characteristics to match the ideal physical characteristics for the consumers in the Savers segment. Increase brand awareness for ROSE by increasing advertising and commercial teams in the appropriate segment.
