Brand managment

The culture of Brazil is primarily western, having been influenced by the Portuguese who had mostly colonized them. The culture however is seen to be diverse and mixed up hence it’s notable that there was occurrence of an ethnic and cultural mixing in the colonial period involving mostly the indigenous people, the coastal people and the Portuguese (International, 2009). The culture of Brazil is derived from Portuguese culture and they derived things such as the language, religion and even the architecture. The Brazilian language is mostly their unifying factor. About a hundred percent of the Brazilian population speaks in Portuguese except from some recent immigrants.

In economy Brazil has the seventh largest economy by nominal Gross Domestic Product. Its economy is characterized by mostly free markets and an inward oriented economy. In recent years, 2012 and 2013, Brazil’s economy has been decelerating and in the coming years it’s expected to drop a mile further. The Brazilian currency is called the real. It was changed from cruzeiro real, in 1994 due to the increase in fluctuation rate. Recently the real has been growing reaching an exchange rate of 3.5 real per US dollar (World Marketing Congress, 2015).

The importation in Brazil is managed by a system of computers and to get anything to the country you have to be registered first with the registry of exporters and importers. All goods coming into the country are inspected by customs at the port of entry. Its government is a federal presidential constitutional republic. The armed forces of Brazil are second largest after the US army and in Brazil it’s also involved in civic-action programs within the country. The transportation is not that developed in the railway sector but there are projects under way to develop the transport sector due to the increased investment (Kuiper, 2012). The technology in Brazil is well developed with a committee to always keep it up to date. The housing whereas is poor. There are not many decent houses in the country. The Brazilians are mostly into sport but their favorite one is football but others like formula one are gaining popularity. The industry developed with a lot of competition from the foreign products but finally emerged and developed.

Comparing Brazil to US is a little bit tough, the US are a developed country mostly in industrial production whereas Brazil is developed in agricultural production. The governments in both are the same but not that much similar. My feeling to the attractiveness of this opportunity is still strong. Brazil is a developed country but still developing in various sectors hence taking part in its development by investing in it will be advantageous in the coming future (International, 2009).

REFFERENCES

International, B. P. U. (2009). Brazil customs, trade regulations and procedures handbook. S.l.: Intl Business Pubns Usa.

Kuiper, S., & Clippinger, D. A. (2012). Contemporary business report writing. Mason, Ohio: South-Western.

World Marketing Congress, In Sirgy, M. J., In Bahn, K. D., & In Erem, T. (2015).Proceedings of the 1993 World Marketing Congress.