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swottmatrix1.xls

Sheet1

Impacting Factor Strengths Weaknesses Opportunities Threats Trends
INTERNAL ENVIRONMENT
Strategy
Structures
Processes and systems
Resources
Goals
Strategic capabilities
Culture
Technologies
Innovations
Intellectual property
Leadership
EXTERNAL ENVIRONMENT
  Legal and regulatory
Global
Economic
Technological
Innovation
Social
Environmental/Ecological
Competitive analysis
REFERENCES/SOURCES You must use references to support your findings; For example, if you determine that new regulations brought on by political factors will impact your business, you should support that with an article or source. This does not need to follow APA standards, but I do need to knwo which source supports which idea.

Sheet2

Sheet3