Marketing
sueme
week_3_marketing.docx
MARKET SEGMENTATION 5
APA format
1200 or more words
6 scholarly references
In-cite citation
Product/service is Amazon Prime
Answer all 4 questions
Describe and discuss the social factors that have the most influence on consumers purchasing your product/service.
Describe and discuss the personal factors that have the most influence on consumers purchasing your product/service.
Explain why your firm should or should not pursue full market coverage, market specialization, product specialization, selective specialization, or single-segment concentration.
Explain what your firm’s target market(s) is(are).
