firm level strategy

The documentary introduces an unlikely pair of engineers charged with breathing new life into a legendary but tarnished Ford nameplate, the Explorer. It also profiles the Ford family, who unlike many other famous American business clans, have never given up their hold on the family firm, despite an unfortunate and well established knack for turning boom into bust.

You also travel to the front lines of the brutally competitive automotive industry, the rapidly expanding car markets of South Asia. Ford’s toehold in India, where it is investing heavily, is small, but tenacious, and the blue Ford oval is becoming increasingly commonplace on the crowded and exotic streets of the world’s fastest growing auto market.