Written Assignment - Product Placement

WEEK FOUR Sara WeinstockXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

LECTURE AGENDA  Review of the Six Perspectives  Moving Images

 Television  Motion Pictures

 How business is leveraging the medium  The Internet and Digital Technology

 Convergence  Demo/Discussion - Analysis of a television show  This week online - Preview the assignments, due dates, and resources for

the week.  Media Analysis Final Project is due next week

REVIEW OF THE SIX PERSPECTIVES  Personal

 How do I feel about it?  Historical

 When was it made?  Technical

 How was it made?  Ethical

 What are the responsibilities of everyone involved?  Cultural

 Who is it for?  Critical

 What conclusions can I draw about it?

SIX PERSPECTIVES APPLIED TO TELEVISION  Personal

Popcorn Syndrome  Enjoying an entertainment experience strictly for its entertainment value

Media Effects

 “If you’re not feeling that great, but you can see something worse happen to someone else, it makes you feel better in comparison. People like to watch these shows and think, ‘Well I wouldn’t be that stupid,’ and it makes us feel less inadequate,” says Dr. Joanne Cantor, psychologist and author of the book, Conquer CyberOverload: Get More Done, Boost Your Creativity, and Reduce Stress (CyberOutlook Press, 2009).

Recognizing Contexts  We’ll talk about this more later when we talk about point of view  Anaïs Nin - We don't see things as they are, we see them as we are  Confirmation bias / belief perseverence

SIX PERSPECTIVES APPLIED TO TELEVISION  Historical

SIX PERSPECTIVES APPLIED TO TELEVISION  Technical

SIX PERSPECTIVES APPLIED TO TELEVISION  Ethical

Challenging Assumptions  Culture affects art and art affects culture  Loving vs Virginia 1967

 Grey – no laws passed  Green – repealed before 1887  Yellow – repealed before 1967  Red – repealed June 12, 1967

Challenging assumptions The WILL AND GRACE effect http://www.youtube.com/watch?v=GeKsE6AIWM4 (1:52)

SIX PERSPECTIVES APPLIED TO TELEVISION  Cultural

SIX PERSPECTIVES APPLIED TO TELEVISION  Critical

SIX PERSPECTIVES APPLIED TO FILM Personal

SIX PERSPECTIVES APPLIED TO FILM  Historical

SIX PERSPECTIVES APPLIED TO FILM  Technical

SIX PERSPECTIVES APPLIED TO FILM  Ethical

SIX PERSPECTIVES APPLIED TO FILM  Critical

SIX PERSPECTIVES APPLIED TO THE INTERNET  Personal

SIX PERSPECTIVES APPLIED TO THE INTERNET  Historical

SIX PERSPECTIVES APPLIED TO THE INTERNET  Technical

SIX PERSPECTIVES APPLIED TO THE INTERNET  Ethical

SIX PERSPECTIVES APPLIED TO THE INTERNET  Cultural  http://users.humboldt.edu/mstephens/hate/hate_map.html

SIX PERSPECTIVES APPLIED TO THE INTERNET  Critical

SIX PERSPECTIVES APPLIED TO A TV SERIES

REMINDER  Media Analysis Final Project is due next week